ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Michelli Experience

JULY 13, 2016

Striving to deliver great customer experiences intuitively seems like smart business, doesn’t it? So should you invest money in programs designed to improve the engagement and loyalty of your customers? Forrester has developed an annual benchmarking survey which they call the Forrester Customer Experience Index.

Customer Experience 100

Customer Experience Effort Score Wireless Infographics 100

Michelli Experience

MARCH 16, 2016

Then again, I’m reminded of the Gallup research captured in the book Human Sigma: Managing the Employee-Customer Encounter which suggests that while there is a high correlation between employee engagement and customer engagement that relationship IS NOT CAUSAL.

Employee Engagement 100

Employee Engagement Engagement Culture Connections 100

Michelli Experience

JULY 25, 2017

I also opined on the critical role of trust in strengthening the social contract between businesses and customers. As such, I suggested business leaders should take the first step by trusting customers out of respect and gratitude for them. I depict this relationship in the formula: High TRUST = Happy Employees = Happy Customers =.

Consulting 113

Consulting Touchpoint Leadership Employee Engagement 113

Michelli Experience

DECEMBER 23, 2015

According to Forrester Research, 93% of corporate leadership teams place customer experience improvement on their list of strategic priorities and 23% businesses have it in the number 1 position. In fact, the American Customer Satisfaction Index (ACSI) is reporting customer satisfaction levels that are hovering just above 9 year lows.

Customer Experience 100

Customer Experience Customer Satisfaction Consulting Loyalty 100

Strativity

OCTOBER 23, 2017

As such, behavioral economics has implications for many different disciplines, including customer experience. Behavioral economists can provide insight into how customers interact, both rationally and irrationally, with a firm’s touchpoints across their customer journey, a key component of customer experience.

Customer Experience 45

Customer Experience Customer Journeys Touchpoint Customer Experience Design 45

Michelli Experience

JANUARY 5, 2017

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Infographics 235

Infographics Customer Experience Customers Consulting 235

Michelli Experience

OCTOBER 12, 2016

I’ve been doing customer experience design for a long, long time. In the old days, I would have read about some intriguing customer innovation and assumed that the attempted breakthrough was crafted on a firm foundation of customer listening and data analysis. Here is the truth from the trenches… .

Airlines 100

Airlines Travel How To Customer Experience Design 100

Michelli Experience

APRIL 20, 2016

More than a decade ago marketing professors Kevin Keller and Alice Tybout advanced two concepts that not only changed the way people market their businesses but also SHOULD have changed the way we think about delivering customer experiences. In essence, they are the things you and your customers call your own.

Customer Experience Design 100

Customer Experience Design Policies Brands Tips 100

Michelli Experience

JUNE 29, 2016

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Infographics 113

Infographics Brands Customer Experience Customers 113

Michelli Experience

JULY 27, 2016

I have been involved with Starbucks since 2004, beginning with initial research I conducted for my first of two books about them (The Starbucks Experience). Recently, for example, Starbucks has loosened up the employee (referred to as partner) dress code – expanding the acceptable clothing color pallet beyond black, khaki, and white.

Leadership 100

Leadership Course Engagement Employee Experience 100

Michelli Experience

SEPTEMBER 30, 2016

In the course of my work as an experience designer and consultant, I have been defining customer experience strategy as a disciplined approach to brand differentiation achieved by elevating the perception of those you serve based on their interactions with you. Let’s assume you open a brick and mortar retail business.

Net Promoter Score 100

Net Promoter Score Effort Score NPS Financial 100

Michelli Experience

MARCH 9, 2016

For our purposes, I will simply suggest leaders at Acuity are “big of heart.”

Engagement 100

Engagement Insurance Loyalty Employee Engagement 100

Michelli Experience

NOVEMBER 1, 2016

In his 1943 paper, “A Theory of Human Motivation”, Abraham Maslow foreshadowed a key ingredient to modern customer experience design. In essence, once you are able to meet a customers’ basic or functional need…there are higher needs you can address to drive their loyalty with your brand.

Connections 100

Connections Social Media Video Customer Experience Design 100

Michelli Experience

AUGUST 10, 2016

I love serving customers and helping businesses create loyalty-building customer experiences. HOWEVER, service does not mean customers should be given the power to ABUSE those that serve them. Customers are not always right and when they wrongly mistreat your staff they should become former customers!

Leadership 100

Leadership Hotels Loyalty Customer Centricity 100

Think Customers

MAY 10, 2016

These days, it seems as if all customers have heightened expectations for receiving consistent customer experiences. I recently had a chance to discuss some of the components of delivering a luxury customer experience with Ana M.

Customer Experience 40

Customer Experience Hotels Guest Experience Conference 40

Michelli Experience

MARCH 7, 2017

In 1909 Harry Gordon Selfridge, the founder of Selfridge’s department store, is credited with saying, “The customer is always right”. Through the years, a number of my colleagues and I have emphasized that the customer is not always right but they are always the customer. Your reputation matters. What would you do?

Lifetime Customer 214

Lifetime Customer Social Media Video Travel 214

Michelli Experience

MARCH 29, 2016

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Infographics 100

Infographics Customer Experience Customers Employee Engagement 100

Michelli Experience

APRIL 12, 2016

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Infographics 100

Infographics Customer Experience Customers Employee Engagement 100

Michelli Experience

JUNE 28, 2016

As I help business leaders deliver branded customer experiences, I often start with the premise that brands are nothing more than what people say about us when we’re not around. From there, I work with leaders to determine what they want to be known for and what they want to hear their customers say about them.

Brands 185

Brands Social Media Financial Analysis 185

Michelli Experience

AUGUST 31, 2016

All of this disruption is designed to create an enriched customer experience! How are you disrupting your service platform to create an expedited customer experience? For the purpose of this blog let’s just focus on two elements of the Domino’s pizza delivery innovation. Oh, it’s DRU.

Technology 189

Technology Travel Innovation Study 189

Michelli Experience

AUGUST 25, 2016

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Infographics 100

Infographics Technology Customer Experience Customers 100

Michelli Experience

JANUARY 5, 2016

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Customer Experience 100

Customer Experience Customers Consulting Employee Engagement 100

Michelli Experience

FEBRUARY 27, 2018

Since, according to the Institute of Customer Service (ICS), most customer complaints (62%) aren’t about products per se but rather about the way people treat customers during service interactions, investing time and money to, select, train and develop service talent creates a huge opportunity. Dumbfounded in amazement!

Training 133

Training Social Media Consulting Customer Experience 133

Michelli Experience

JULY 12, 2016

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Infographics 100

Infographics Customer Experience Customers Consulting 100

Michelli Experience

AUGUST 22, 2017

It’s hard to believe it has been seven months since United Airlines faced the first of three monumental customer experience debacles. United, however, has become emblematic of an industry viewed as operationally challenged, uncaring, and not customer-centric. Overbooking and United’s Technology Initiatives. Data Plus People.

Airlines 113

Airlines Data Travel Consulting 113

Michelli Experience

SEPTEMBER 20, 2016

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Culture 100

Culture Infographics Customer Experience Customers 100

Michelli Experience

APRIL 22, 2016

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Infographics 100

Infographics Customer Experience Customers Consulting 100

Michelli Experience

DECEMBER 22, 2015

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Infographics 100

Infographics Customer Experience Customers Consulting 100

Michelli Experience

JULY 4, 2017

Great leaders often ask me to help them create “customer value”, while others ask me to help them create “profit.” For me, the only way to generate sustainable profit is by developing a core competency for customer value creation. You have a customer solution, now what? You have a customer solution, now what?

Insurance 113

Insurance Consulting Customers Resources 113

Michelli Experience

FEBRUARY 2, 2016

Would you be willing to be held to a standard (which I refer to as the “tremble effect”) when it comes to the quality and consistency of experiences you and your team provide to your customers? So let’s assume you want to drive increased customer accountability in your business. Try this one on for size…. Where do you start?

Net Promoter Score 100

Net Promoter Score Healthcare Effort Score Feedback 100

Michelli Experience

MARCH 23, 2016

So think about the world today and the chaos which envelops you and your customers. In the face of these unpredictability drivers (and so many more that I didn’t dare list), our customers are looking for order through brands that offer predictability in products and services. In fact, the great graphic artist M.

Brands 100

Brands Travel Customer Experience Consumers 100

Michelli Experience

JANUARY 12, 2016

It’s an occupational hazard of keynoting, consulting, and writing about customer service that my friends and family feel compelled to share all of their customer service nightmare stories. This actually is a positive customer experience story AND it offers some important lessons for all of us seeking to drive customer loyalty.

Travel 100

Travel Airlines Hospitality Groups 100

Michelli Experience

MARCH 30, 2016

Recently innovators in the mattress sales world looked at the industry’s overall sales process from the “right mirror” – the one reflecting the customer’s experience. Based on these observations Krim, and leaders at other companies like Casper, sought to remove customer experience pain points and eliminate “bad profit.”

Ecommerce 100

Ecommerce Advertising Sales Innovation 100

Michelli Experience

APRIL 27, 2016

About 20 years ago I had a rather transformative experience while pursuing a hobby. So in the hope that principles of improv might help you lead positive customer-focused changes, I thought I would outline a few improv tools over a series of blog posts. As such, those leaders strive to say YES to team members and customers.

Hotels 100

Hotels Consulting Employee Experience Innovation 100

Michelli Experience

FEBRUARY 10, 2016

As someone who consults with companies on how to effectively listen and act on the feedback provided by customers, I thought it might be helpful to share a few best practices (which clearly many brands who attempt to engage me simply don’t utilize): Customer listening should be in the best interest of the customer, not the brand.

Feedback 100

Feedback Consulting Customers Innovation 100

Michelli Experience

JANUARY 24, 2017

Often entrepreneurs reach out to me to discuss “customer-centricity” and the likely viability of their innovative products or services. According to their mission, GAC is designed to “cater to our #1 customer: women.” Her category creation is reflected in marketing imagery and the design of the female-centric experience.

Customer Centricity 100

Customer Centricity Automotive How To Social Media 100