SmartMessage Blog

SEPTEMBER 6, 2022

One of the most comprehensive ways to come together and interact with your customers is End to End Marketing. It is an integrated marketing approach aiming seamless customer experiences using different channels and touchpoints. How to Do End-to-End Marketing? What are the Advantages of End-to-End Marketing?

Marketing 56

Marketing Study Social Media Roadmap 56

InMoment XI

AUGUST 25, 2023

The scale of your CX program should align with your organization’s resources, goals, and customer base. The team designing your CX program should work closely with other departments, such as marketing and operations, to ensure that the CX teams in an organization are aligned and do not operate siloed from one another.

How To 260

How To ROI Net Promoter Score Measurement 260

ClientSuccess

MARCH 8, 2023

Define Next Steps One of the biggest reasons follow-up emails are so critical after customer calls is that they often serve as a bridge between meetings to keep your customer projects alive and keep things moving between live conversations. This helps to keep your projects on track, your customers happy, and your business thriving.

Customer Success 79

Customer Success Tips eBook Roadmap 79

Oracle

SEPTEMBER 19, 2018

Here are 5 of the upcoming, must-see sales-focused sessions. You can also view the full sales session catalog here. General Session: The Latest CX Innovations for Sales. What does the future hold for sales professionals? Your Roadmap of the Future for Sales and Service. Visit the registration page.

Sales 49

Sales Roadmap Loyalty Chatbots 49

Vonage

MARCH 26, 2018

It’s their job to represent the interests of both—make customers happy and uphold company policy—which is a hard role, to say the least. Because companies typically view support as a cost center, not a revenue-driver like marketing or sales, their budgets are limited, giving them little room to grow.

Roadmap 163

Roadmap eBook Course Policies 163

Gainsight

DECEMBER 4, 2023

From new SaaS companies to established industries like healthcare, the one thing every organization shares is a need to put the customer first. Your company can focus on one philosophy and see positive changes in everything from marketing to product design to Net Revenue Retention rates. It’s exciting when you think about it.

eBook 52

eBook Metrics Roadmap Healthcare 52

BirdEye

MAY 30, 2023

Maybe you see a competitor running a first-rate marketing campaign that places them top of mind among customers. You can use competitive benchmarking to compare their market research strategy to your own. Gain insights into industry trends In a constantly-evolving business market, seeing the big picture can be tough.

Social Media 98

Social Media Analysis Metrics Advertising 98

Gainsight

AUGUST 10, 2023

Early on, strategies like adoption check-ins and quarterly business reviews can play a vital role in helping customers achieve success and boost retention rates. However, as businesses grow, and the customer base expands, the art of custom craftsmanship must evolve to extend across the masses.

Self Service 52

Self Service Touchpoint Roadmap Customer Journeys 52

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. What Are B2B Customer Journey Touchpoints? B2B customer journey touchpoints are occasions when business customers interact with a brand. Tech support.

Customer Journeys 116

Customer Journeys Touchpoint B2B Social Media 116

Gainsight

DECEMBER 21, 2023

Early-stage companies have started to create a decent customer base. However, they’re constantly iterating—the product roadmap is in flux, and the customer base is in flux. The earlier you bring in Customer Success , the easier it is to tackle those challenges. Here are the highlights.

Customer Success 52

Customer Success Company How To Effort Score 52

ChurnZero

JUNE 14, 2023

Older research from Fred Reichheld of Bain & Company showed that, in financial services, “a 5% increase in customer retention produces more than a 25% increase in profit.” ” When times are challenging, and the sales pipeline slows, the disparity between the cost to acquire and retain customers tends to grow.

Customer Success 52

Customer Success Competitive Advantage Roadmap Customer Voice 52

West Monroe

APRIL 9, 2023

But the hurdles to capitalizing on acquisitions are numerous, and fragmented tech stacks and poor product architecture can lock companies out of promising new markets—stymying their expansion of differentiated product lines. Those notions may not adequately address the needs of their recently expanded customer base.

Strategy 52

Strategy Company Leadership Customer Centricity 52

West Monroe

APRIL 9, 2023

But the hurdles to capitalizing on acquisitions are numerous, and fragmented tech stacks and poor product architecture can lock companies out of promising new markets—stymying their expansion of differentiated product lines. Those notions may not adequately address the needs of their recently expanded customer base.

Strategy 52

Strategy Company Leadership Customer Centricity 52

GetFeedback

JUNE 3, 2019

Fast-growing companies are constantly tweaking and shifting their strategies and products —A/B testing, trying new methods of delivery and experience, and even testing out marketing pitches based on the needs of different customers’ marketing personas. Benefit 4: increase customer retention.

Customer Satisfaction 170

Customer Satisfaction Survey Trends Effort Score 170

West Monroe

JANUARY 24, 2023

Faced with tumbling stock prices, constricted debt markets, and tighter revenue streams, public software companies are struggling to right their lopsided balance sheets—and for the first time in a decade are looking beyond growth for growth’s sake and instead toward long-term financial stability.

Company 52

Company Software Strategy Leadership 52

ViiBE Blog

OCTOBER 28, 2021

The digital customer experience strategy is an important part of a company’s marketing strategy. Digital aspects have taken a significant role in marketing and it is essential for a company to understand its customers better in order to provide them with the best possible experience. What is CX? What is digital CX?

Social Media 52

Social Media Roadmap e-support Video 52

ChurnZero

FEBRUARY 21, 2022

That’s where a customer advisory board (CAB) can come into play. Cultivating a strong customer advisory board and implementing marketing strategies, like product-led growth , can send you well on your way to reaching new heights. What is a customer advisory board? Sharing first-hand insight into the customer experience.

Feedback 98

Feedback Loyalty Roadmap Customers 98

Gainsight

JANUARY 17, 2020

So we asked 10 experts the following questions to learn more about how they collect and prioritze customer feedback: What are some of the effective ways you collect feedback? How do you work with your customer-facing teams to gather feedback? How do you prioritize what feedback gets incorporated into the product roadmap?

Feedback 117

Feedback Roadmap ROI Case Study 117

Wootric CX Blog

APRIL 7, 2020

His next step was to work with the Product department to create a “Client Care” roadmap to ensure that at least 10% of the work involved with each product release would be devoted to resolving specific customer issues (ie. making use of their “good ideas” – but only those that apply broadly to the customer base).

Customer Success 72

Customer Success Roadmap Customer Retention Feedback 72

ECXO

MARCH 21, 2023

Journey Map Your way to Customer Experience Maturity in Just 8 Steps + 12 with CX and EX Customer experience culture is a set of values, beliefs, and behaviors that a company adopts in order to create a customer-centric culture. Based on the company ‘’mindset’’ and approach. Think of it like a project plan.

B2B 94

B2B Customer Experience Roadmap Culture 94

Gainsight

SEPTEMBER 28, 2022

Simplicity should impact: How you innovate: As your company and customer base matures, it can be appealing to plot every little feature request onto your product roadmap (especially the ones coming from your largest, highest-paying customers). Have clarity and reasoning behind your roadmap. Growth is hard.

How To 52

How To Roadmap NPS Fashion 52

Thematic

APRIL 17, 2024

Three major components make up the backbone of customer experience analytics: data collection, analysis, and generating actionable insights. Regularly share relevant customer experience analytic insights with departments beyond customer service. How Often Should I Collect and Analyze Customer Data?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Three major components make up the backbone of customer experience analytics: data collection, analysis, and generating actionable insights. Regularly share relevant customer experience analytic insights with departments beyond customer service. How Often Should I Collect and Analyze Customer Data?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Three major components make up the backbone of customer experience analytics: data collection, analysis, and generating actionable insights. Regularly share relevant customer experience analytic insights with departments beyond customer service. How Often Should I Collect and Analyze Customer Data?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Ecrion

FEBRUARY 20, 2020

Tracking, recording, and examining customer behavior provides valuable insight into how clients are interacting (or not interacting) with your brand. Creating a customer journey map helps you visualize the customer experience and make changes that increase sales and positive interactions. What is a Customer Journey Map?

Customer Journeys 103

Customer Journeys How To Touchpoint Roadmap 103

ChurnZero

FEBRUARY 26, 2021

Is your Customer Success team: Butting heads with Sales during onboarding. Getting bombarded by Marketing for unrestricted customer access. Put simply, Customer Success does a lot of things for a lot of people. Set crystal-clear rules of engagement between Sales and Customer Success.

Customer Success 59

Customer Success Company Management Roadmap 59

Gainsight

APRIL 2, 2021

She explained that Okta ran a “sister” approach between Customer Success and Renewal Sales, which are connected closely in a team titled “Customer First.” More broadly, Customer First operations also include support, professional services, and everything post-sales that dives into the current customer base.

Roadmap 52

Roadmap Leadership Customer Success Analysis 52

SmartKarrot

OCTOBER 27, 2020

To stay intact with a plan and progress in a foolproof way, a customer success roadmap can help. There are many areas you need to look into while implementing customer success in your organization. To begin with, you need to be clear as to how you would help your customers achieve their goals. Customer acquisition.

Roadmap 10

Roadmap Customer Success Customer Journeys Chief Customer Officer 10

West Monroe

APRIL 9, 2023

But the hurdles to capitalizing on acquisitions are numerous, and fragmented tech stacks and poor product architecture can lock companies out of promising new markets—stymying their expansion of differentiated product lines. Those notions may not adequately address the needs of their recently expanded customer base.

Strategy 40

Strategy Company Leadership Customer Centricity 40

West Monroe

JANUARY 25, 2023

Faced with tumbling stock prices, constricted debt markets, and tighter revenue streams, public software companies are struggling to right their lopsided balance sheets—and for the first time in a decade are looking beyond growth for growth’s sake and instead toward long-term financial stability.

Company 40

Company Software Strategy Leadership 40

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 108

B2B Customer Experience B2C Net Promoter Score 108

GetFeedback

MAY 4, 2018

Sometimes, this method leads to unnecessary or unwanted changes due to the lack of communication between the user base and the upper-level executives. Rather than working off assumptions, talk to your support agents, your sales reps, and anyone else who has first-hand experience with customers.

Strategy 170

Strategy How To Net Promoter Score Customer Centricity 170

Thematic

JULY 11, 2022

This step tailors the analysis to meet your specific product, marketing or operations team use case. Step 5: Using the analysis to uncover insights Now it’s time to identify actionable insights and discover what your customer feedback data tells you. It also ensures trust, as you can check for accuracy and usefulness.

Analysis 77

Analysis Roadmap Banking NPS 77

Gainsight

MAY 13, 2020

Visibility to gain a common view of the customer. How to find pockets of expansion in your customer base. Reducing silos to create the ultimate customer experience. Ashvin Vaidyanathan, Gainsight CCO, and Ruben Rabago, Gainsight Chief Strategist, presented on how existential Customer Success is during a downturn.

Roadmap 59

Roadmap ROI NPS Customer Success 59

Totango

SEPTEMBER 17, 2021

What these various forms of the freemium SaaS model all have in common is that they take product-led growth approach to marketing and sales. The freemium sales model has become widespread in the SaaS industry. A freemium model provides a powerful marketing tool by giving you opportunities to build brand awareness.

Customer Journeys 75

Customer Journeys Sales Loyalty User Experience 75

SurveySparrow

SEPTEMBER 5, 2023

It’s the ease of finding information online, the helpfulness of the sales team, the convenience of the purchasing process, and the quality of after-sales service. Brands that prioritize creating positive interactions at every touchpoint cultivate a loyal customer base. Consider your favorite coffee shop.

Automotive 52

Automotive Trends Strategy Customer Experience 52

BirdEye

APRIL 17, 2023

And the business gets opportunities to retain existing customers for a longer period. A subscription business model is also a great way for a business owner to navigate difficult times that may bring low sales and profits. This is often hard to do as market conditions are constantly fluctuating.

Customer Retention 98

Customer Retention Consumers Strategy Tips 98