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Experience TV Episode 5: The Problem with CRM for Digital Sellers Featuring Denis Pombriant of Beagle Research

Oracle

We also dig into something that’s either the Achilles heel or competitive advantage for sales teams: CRM. He’s been writing about the world of CRM and sales for nearly two decades, including new research featured in this episode. Gosek asked, “Are conventional CRM systems keeping up with today’s digital selling?”

CRM 55
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Part of the issue lies in the CRM and communications strategies–they simply aren’t always aligned, which allows inconsistent messaging to customers. A team of passionate, empowered agents can affect your loyalty program’s ROI. Testing for activity, promotions ambassadorship.

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Crisis Reveals Character: Launching an Outsourced Customer Care Program in a Pandemic

BlueOcean

From your kid’s first day of school to your epic summer travel plans to your favorite team’s season tickets. Even before the pandemic, this new client was anxious about switching over from the same outsourcer they’d had for years while concurrently launching a new CRM. The pandemic has put a thousand things on hold.

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How lastminute.com Increased Their Average Order Value by 18% With Optimove

Optimove

When the executives from the Amsterdam-based digital travel company, lastminute.com, wanted to improve its customer marketing , moving from mass, undifferentiated communications to segmented and personalized ones, they prudently looked into ways to empower their marketing team. Relevant and personal content.

Hotels 66
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.

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Six tips for scaling your sales and service team

Vonage

You need to design a comprehensive training programme, so that everyone starts with the same goals and methods in mind – and this must include how best to record information in your CRM system. 10 reasons why attending Dreamforce will multiply your ROI. Make sure you’re hiring the right people (at the right time).

Sales 159
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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Because the core value proposition is affordable travel. . Research from McKinsey suggests that the best ROI on CX improvements come from improving the end-to-end journey: . He advises that data can include customer feedback, employee feedback, and interaction data from systems used in CRM, call centers, and more. .