How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets
C3Centricity
APRIL 9, 2024
A study by Gartner highlighted that 77% of B2B buyers stated their latest purchase was very complex or difficult. Rational Decision-Making: Decisions are driven by logic, return on investment (ROI), and efficiency gains, requiring marketers to focus on the value proposition and detailed product information.
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