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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

A study by Gartner highlighted that 77% of B2B buyers stated their latest purchase was very complex or difficult. Rational Decision-Making: Decisions are driven by logic, return on investment (ROI), and efficiency gains, requiring marketers to focus on the value proposition and detailed product information.

B2C 226
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Keynote: The ROI of Customer Experience by Nate Brown.

CX Centric

Nate Brown the Chief Experience Officer of Officium Labs was the keynote speaker for the Roi of the CX online event. Nate’s presentation was mainly based on a case study that one can surely use in understanding what is expected in the ROI transformation process in CX. We are a global community.

ROI 52
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CX Annuities Solve CX ROI & Tenure Dilemmas

ClearAction

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. Even so, experience managers grapple with demonstrating ROI. The secret to the ROI and tenure dilemmas (and much more!) Lost ROI on customer acquisition cost. What’s the secret to these dilemmas? Customer Success + Loyalty programs.

ROI 62
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More on CX ROI: Save AND make money

Zeisler Consulting

Again, there’s no silver bullet, but the broad general strokes of the ROI for CX fall really into two categories, as far as I can see: First, there’s the savings that go along with improving the efficiency and effectiveness of your internal processes. Your ROI here is on the cost side, but you have to be vigilant in accounting for it.

ROI 72
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makepositive Named ‘Leader’ in the ISG Provider Lens™ Salesforce Ecosystem Partners Study

CSM Magazine

makepositive, Sabio Group’s specialist Salesforce CRM consultancy, has been named Leader in three out of the six quadrants of the ISG Provider Lens Salesforce Ecosystem Partners Study for the UK. “That dedication to working as one with our customers is what differentiates us in the market.

Study 52
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5 Fascinating Siebel CRM Sessions at Oracle OpenWorld 2019

Oracle

Here are 5 of the upcoming, fascinating sessions focused on Siebel CRM. User Experience Design for Siebel CRM: Improve Adoption and Productivity. Are you wondering how to create fantastic UI in Oracle’s Siebel CRM to drive adoption and improve user experience and productivity? Role-Based Benefits of Siebel CRM.

CRM 40
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How to Calculate Customer Experience ROI

Pointillist

By Swati Sahai The importance of calculating your customer experience ROI cannot be overstated—how will you build, measure and regularly optimize your customer experience efforts if you don’t know the return on your CX investments? You need the quantitative ROI to make a strong business case and obtain approval for continued investment.

ROI 59