Remove CRM Remove Customers Remove Events Remove Marketing
article thumbnail

ICE 2024: The CRM Lightning Talks Are Back in Action

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Due to popular demand, Optimove’s much-anticipated Lightning Talks are making a return at ICE 2024 between February 6th and February 8 th ! ” Embracing diverse markets for maximum gains enables a holistic and adaptable approach.

CRM 69
article thumbnail

The Ultimate Guide to Conference and Event Surveys

GetFeedback

Whether you’re expecting 50 or 50,000, planning and executing an event takes major time and money. Companies willing to make that kind of investment expect great results, and conference/event surveys help them deliver. Over half of marketers use real-time marketing tactics to promote and gauge events.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. Gather the business intelligence (BI) you need to truly understand the customer experience. Ready for a controversial statement?

CRM 89
article thumbnail

Drip marketing: How to plan and execute effective campaigns

BirdEye

While this isn’t necessarily a hard and fast rule, there’s truth behind it — consistent and repeated exposure plays a crucial role in transforming potential customers into actual buyers. Today’s marketers understand this well. How drip marketing works So, how does drip marketing work? Drive more revenue.

Marketing 111
article thumbnail

Smart CRM Basics: B2C Marketing

Optimove

What do cohort analysis, customer attrition, behavior modeling, lifetime value, micro-segmentation, and customer loyalty all have in common? In between all these knowledge-nuggets, you can find everything you need to know to set yourself to becoming the best CRM marketer possible.

B2C 52
article thumbnail

Smart CRM Basics: B2C Marketing

Optimove

What does cohort analysis, customer attrition, behavior modeling, lifetime value, micro-segmentation, and customer loyalty all have in common? In and between all these knowledge-nuggets you can find everything you need to know to set yourself on becoming the best CRM marketer possible.

B2C 52
article thumbnail

True Customer Loyalty Starts with The Basics: Which Of These Are You Missing?

InMoment XI

Every company executive will agree that having loyal customers is a key to business success. But what are executives really doing to encourage customer loyalty? Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty.

Loyalty 519