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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! While B2B companies have a slightly lower ROI, they benefit from the long-term value of relationship building and lead nurturing through email.

ROI 226
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A New Take on ROI: Reduce Failure Demand to Save on Business Cost

InMoment XI

My name is Ton Luijten, Customer Success Director + Data Science Lead in APAC—and in this post I’ll help you unlock a new take on ROI —through failure demand. When we manage client programs at InMoment, return on investment (ROI) is always top of mind. Of course, it’s also a poor experience for the customer.

ROI 493
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8 Voice of Customer Keys to CX ROI

ClearAction

8 Voice of Customer Keys to CX ROI Lynn Hunsaker Voice of Customer is the basis for customer-centricity. Return on investment depends on gains after vs. gains before spending. As stated at the start of this article, impressive ROI requires a shift from out-of-tune to in-tune business practices. Want more advice like this?

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How to Prove the ROI of Your Online Training Program

Gainsight

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. Data is the objective pillar that drives every successful business.

ROI 52
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Rethinking the ROI of CX

Zeisler Consulting

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI? Of course not.

ROI 93
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The ROI of ERP Systems

Circular Edge

Quantifying that value — the return on investment (ROI) of your ERP — is crucial to building a business case that justifies an ERP investment in the first place. This is especially true for businesses migrating to cloud ERP systems, which deliver intangible benefits whose ROI is less easy to quantify in dollars.

ROI 52
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How to Calculate Your Chatbot ROI

CSM Magazine

How to calculate ROI of ChatBot? While customer satisfaction with chatbot support is quite apparent, its profitability can be gauged by comparing the ROIs of live chat support versus chatbot support. Return on Investment (ROI) is an equation that indicates the profitability of a given investment.