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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness. Moreover, the lines between online and physical commerce are blurring.

Retail 78
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3 Ways to Drive Consumer Loyalty in 2019

Oracle

Consumer loyalty is more difficult than ever for retailers to attain. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Successful programs pave the way to increased sales and can drive market share. Here are 3 ways to improve loyalty in 2019.

Loyalty 60
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7 New Technologies to Improve Customer Service in 2021

TechSee

COVID-19 has resulted in a further increase in demand for service, with a January 2021 survey indicating that 65% of U.S. consumers required assistance during the pandemic. According to Accenture , 75% of consumers are more likely to purchase from a company that knows their name and purchase history.

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IRI Acquires Retail Consumer Insights Provider Intelligent Shopper Solutions (ISS) from Kognitiv Corporation

CSM Magazine

IRI , a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS). ISS is a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation.

Retail 52
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Top 5 Customer Service & CX Articles for Week of October 30, 2023

ShepHyken

Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyalty programs for a reason.

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Top 10 Customer Experience Trends for 2023

SurveySparrow

Customer experience (CX) trends are patterns or shifts in consumer behavior and preferences that significantly impact how businesses interact with their customers. Various factors, including technological advancements, changes in consumer expectations, and broader societal changes, can drive these trends.

Trends 52