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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Other examples of unstructured data sources include social media posts, call transcriptions, and customer reviews. Customer reviews can either elevate your brand by increasing consumer trust and brand reputation, or they can deter potential customers away from your business. Why Is Unstructured Data Important?

Data 260
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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. To learn more about how your brand can use unstructured data analytics to drive business success, request a demo here!

Analytics 488
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15 Types of social media to help boost your brand

BirdEye

Using social media to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of social media with more popping up every day. Table of contents Choosing the right social media types for your business 1. Social networks 2.

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9 Proven strategies for an irresistible social media profile

BirdEye

Having a social media profile is one thing, but successfully implementing a strong social media management strategy is a different story for a business. In this blog, you will learn actionable steps to create an irresistible social media profile for your business. Watch the Free Demo Now.

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Voluntary Response Bias in Sampling

InMoment XI

If you received an invitation to take a survey, you would probably be more likely to actually participate if the topic of the survey interested you. Like all other methods of sampling, voluntary surveys have their pros and cons. That’s the heart of voluntary response sampling. Why Is Voluntary Response Sampling Biased?

Survey 324
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The 2020 Global Social Media Market Survey is Here!

NetBase

Many marketers are relying on advanced social media analytics intel combined with powerful social media listening capabilities to inform strategy. We’ve uncovered that and more in our 2020 Global Social Media Market Survey report. Global Marketers Share Social Media Analytics Understanding.