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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Many CDOs bring deep technological expertise, but CEOs also hope that this new C-suite role can bring valuable consumer insight. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. They must be able to break down the silos between the retailer’s different departments. A tech background helps.

Fashion 154
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15 Fashion Influencers to Watch from London Fashion Week 2019

NetBase

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. So, in entirely random order, we’re sharing 15 notable fashion influencers who understand the art of audience engagement. We’ll get to that more in a moment.

Fashion 53
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How can individuals & small companies compete in the fashion sustainability marketplace?

Helen Dewdney

Something yet to be covered at the conference is sustainable fashion. When asked, people usually will say that they would rather buy sustainable fashion than so-called “fast fashion”. But when faced with choice on price, the fast fashion wins. Fast fashion – an environmental blight. Ethics vs economics.

Fashion 39
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Talking charity shop supermarkets on The Complaining Cow Consumer Show

Helen Dewdney

Wayne Hemingway MBE Co-Founder of HemingwayDesign Morecembe born and Blackburn raised, English entrepreneur and designer, Wayne Hemingway graduated in Geography and Town Planning at University College, London and subsequently an MA in Fashion at the University of Surrey. Listen to more The Complaining Cow Consumer Show interviews.

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Brands Capturing Consumer Hearts & Attention

NetBase

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. Ways that brands that have winningly captured consumers’ attention with the help of social media analytics. Consumer Hearts Aren’t Complicated. Everything changes with time, and that applies to consumer choices.

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

By employing natural language processing (NLP) and machine learning algorithms, this tool can categorize messages, detect sentiment, and predict what a consumer is most likely to do next. This training needs to extend beyond the normal onboarding process, but exist in a semi-regular fashion such as quarterly, biyearly, or annually.