GetFeedback

JUNE 11, 2019

Every company wants a slew of loyal customers who are excited about new products, features, and offerings. According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences.

Study 170

Study Loyalty Connections Loyalty Programs 170

Oracle

APRIL 6, 2021

Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program. Consider a tier-based program structure.

Loyalty Programs 71

Loyalty Programs Retail Loyalty Rewards Programs 71

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

ShepHyken

APRIL 28, 2024

In fact, we’ve found that at least 50 percent of a company’s revenue should come from these VIPs in order to maintain steady growth. My Comment: I’ve been studying how different brands are creating successful loyalty programs. One of the trends, “Micro-Targeting,” is about creating a highly personalized program.

Loyalty Programs 70

Loyalty Programs Customer Service Self Service e-support 70

Oracle

MARCH 18, 2021

And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. Travel loyalty reimagined. Travel loyalty programs matter to consumers, and so do their responses to the pandemic.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Brands 62

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

Net Promoter Score 73

Net Promoter Score Loyalty Programs Customer Service Ecommerce 73

CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. 6 examples include successful customer-centric companies.

Customer Centricity 98

Customer Centricity Examples Company Loyalty Programs 98

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

Experience Investigators by 360Connext

NOVEMBER 7, 2023

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition. Studies show it can cost 5 to 25 times more to acquire a new customer than retain one.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

Currency Alliance

DECEMBER 21, 2016

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. The participants of the study weren’t just customers, but decision makers in businesses, too. Much has been made of customer apathy around loyalty programs in recent years. The results were revealing.

Loyalty Programs 40

Loyalty Programs Loyalty Study Customers 40

InMoment XI

FEBRUARY 7, 2024

Research from Salesforce found that 61% of customers say most companies treat them as a number. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. Mckinsey & Company. Intelligent Digitized Experiences Hotel guests expect an experience. Access 1/19/24.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Alida

APRIL 19, 2017

“This is creating a slow-rolling crisis,” Mark Cohen, director of retail studies, explains to Business Insider. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. One way companies are bucking the trend is by driving costs down.

Retail 173

Retail Company Sports Fashion 173

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. I agree with the title.

Customer Service 67

Customer Service Loyalty Programs Contact Center Financial 67

InMoment XI

SEPTEMBER 12, 2023

When used in competitive analysis, these databases can help you understand how your competitors are succeeding in areas like customer retention and loyalty programs. Could your company fill this void with exceptional customer service and thereby win over disenchanted consumers?

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

SurveySensum

MAY 9, 2024

Studies show that patients who have a good relationship with their doctors are more likely to follow their treatment plans, improving health outcomes and satisfaction. Create a Patient-Centric Approach Harvard Business Review reports that 14% of marketers say their company is patients-centric. Only 11% believe patients will agree.

Communication 52

Communication Loyalty Programs Healthcare Loyalty 52

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

Michelli Experience

MARCH 11, 2016

Companies are urged to adopt mobile strategies, and for many reasons. Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. Buyers love feeling like “part of the program.” Three: Mobile Search is Becoming Preferred.

Technology 100

Technology Company Marketing Loyalty Programs 100

Retently

JUNE 28, 2022

It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy. Win-win situation.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

CSM Magazine

MARCH 13, 2024

According to a study by Bain & Co , companies that excel at customer experience by listening to feedback grow revenues 4 to 8 percent above their market. Loyalty Programs Instead of carrying multiple loyalty cards, customers can scan a QR code to check-in, accrue points, or redeem rewards.

Customer Service 52

Customer Service Loyalty Programs Automotive Retail 52

ShepHyken

AUGUST 30, 2019

By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits. Most companies tell their customers about other products and services related to their purchase, but fail to mention why these products and services are valuable.

Loyalty Programs 106

Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 106

ShepHyken

FEBRUARY 1, 2021

My Comment: I always enjoy articles that teach lessons from iconic companies, and in this case the company is FedEx. There are five great ideas here, and at least one, if not all can work for just about any type of company. (Sharpen) Let’s dive in on five of the best practices FedEx uses to deliver top-notch customer service.

Customer Service 140

Customer Service Rewards Programs B2B Loyalty Programs 140

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Win the Customer

SEPTEMBER 12, 2023

Amazon, a company known for its customer-centric approach, has excelled in this area. Customized Loyalty Programs Loyalty programs have been a staple of customer engagement for decades. Tailored Recommendations In today’s age, customers expect businesses to understand their unique preferences.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

ShepHyken

SEPTEMBER 17, 2021

Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace. One study shows that 80% of consumers care as much about the experience a company provides as about its products and services. Therefore, it’s important for companies to prioritize each touchpoint. . “If

Tips 110

Tips Customer Experience Loyalty Loyalty Programs 110

QuestionPro Audience

JANUARY 3, 2017

qSample conducted a study with its general consumer panel to understand travelers’ spending habits. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. Several credit card companies offer travel rewards, which are designated for airline tickets and baggage fees.

Airlines 150

Airlines Loyalty Brands Industry 150

ShepHyken

APRIL 17, 2020

OECD study estimates that the global GDP will drop below 2.4% The normal customer loyalty program has layers such as discount coupons, cashback, points and freebies that may not work in the changed circumstances. Now is the time to show that you are a company with a heart. You can do that too but with a difference.

Loyalty 128

Loyalty Rewards Programs Loyalty Programs Study 128

CX Journey

OCTOBER 24, 2018

Out of the companies working actively to improve customer experience, about 84 percent saw an increase in revenue. Knowing your target audience involves studying general data and then digging deeper and learning about purchase history as well as polling current customers to see where your services could improve.

Omni-Channel 237

Omni-Channel Customer Experience Social Media How To 237

ShepHyken

APRIL 11, 2022

Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. What happens when the discounts are so big that a company loses money? Here are my top five picks from last week. Or, do they?

Customer Service 65

Customer Service Employee Engagement Customer Service Training Loyalty Programs 65

SurveySensum

AUGUST 1, 2023

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? Here are some positive impacts that customer loyalty can have on your retail success: Increased Customer Retention: Customer loyalty plays a pivotal role in driving customer retention and repeat purchases for brands.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

SurveySensum

SEPTEMBER 6, 2023

In fact, according to a Forbes study, 63% of consumers switch brands because of poor personalization. Creating a Well-Crafted Loyalty Program Have you heard about Beauty Insider? But here’s the real beauty of it: this program doesn’t just reward you; it rewards your LOYALTY.

NPS 52

NPS Brands Social Media Net Promoter Score 52

TechSee

JANUARY 7, 2020

Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry. This is further underscored by research suggesting that a mere 5% increase in a company’s retention rate can increase profits by 25% to 95%.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

Customer Bliss

MAY 15, 2019

The day after the store opened, she went over and registered Buddy, signed up for the loyalty program, and made an appointment for his first grooming. Jeanine, like most customers, yearns for a company to keep track of and know how much they have given to an organization, and how much they’ve been loyal to them.

Case Study 164

Case Study Chief Customer Officer Video Course 164

Michelli Experience

NOVEMBER 8, 2017

Cheryl also cites research on how customers want loyalty programs to reflect a brand’s gratitude: A study by Kitewheel shows three-quarters of consumers believe loyalty programs are ways for brands to show their loyalty to consumers. Personal Benefits. Michelli, Ph.D. Follow on Twitter: @josephmichelli.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

ShepHyken

DECEMBER 9, 2022

The customer journey is essential to any company’s success. Let’s say you work in the financial services industry and your company advertises to current customers who actively use your mobile app and potential customers that interact with your digital content. What is a contact center CRM? .

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

ClearAction

SEPTEMBER 22, 2022

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. Lost ROI on customer acquisition cost.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62