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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. Companies may struggle with data silos and do not understand the danger of data silos in customer experience management.

Analytics 488
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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

A lot of it comes from unsolicited feedback (website reviews, social media comments, etc). Taking action is crucial to Experience Improvement and building connective relationships. Conducting these types of research can help your company identify your target market, segment your customers, and identify growth opportunities.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. Here are four elements to consider, plus some customer service best-practices to make the most of them: Social media vs. SEO reach.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. Social media vs. SEO reach. Live chat users expect to be connected to an agent in a minute or less during online business hours.

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10 truths about social customer service

Vonage

Social media has changed the rules of customer service. Social media has changed all of this – not only are customers in control of how and when they get in touch, but they can complain publicly, giving them power and influence as well as control. Five reasons to calm down: 1. However, it works both ways.

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10 truths about social customer service

Vonage

Social media has changed the rules of customer service. Social media has changed all of this – not only are customers in control of how and when they get in touch, but they can complain publicly, giving them power and influence as well as control. Social media becoming a distraction. Negative feedback.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.