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What Brands Should Do to Design More Inclusive Experiences

InMoment XI

Whether it’s how quickly news travels via social media or how to have conversations with marginalised communities, the sheer myriad of variables for brands to consider can seem overwhelming. The Speed of Social. This will compel customers to forgive your mistakes and result in positive messaging for your brand.

Brands 493
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Converting Customer Survey Respondents into Social Media Advocates

InMoment XI

This article was first published as a Maritz Research White Paper. You can view the original paper here.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. Companies may struggle with data silos and do not understand the danger of data silos in customer experience management.

Analytics 488
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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. We surveyed more than 500 stakeholders at another 188 companies. Bean and OxFam.

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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

A lot of it comes from unsolicited feedback (website reviews, social media comments, etc). Primary research is useful for testing new communications and services that your company wants to put out there, while secondary research looks at the dynamics and sizing of the marketplace around you.

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5 Ways Retail Banks Can Leverage Customer Data Effectively

InMoment XI

Don’t just take our word for it, research shows that companies who adopt data-driven marketing are six times more likely to be profitable year-over-year. For more information about how retail banks can leverage customer data effectively, checkout this white paper on how to stand out in your industry!

Banking 493
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Guest Blog: How to Use Social Media to Provide Great Customer Service

ShepHyken

This week we feature an article by Brooke Harper who writes about the importance of using social media to provide great customer service. If you’re not monitoring what customers are saying about you and your company on social media, what are you waiting for?! – Shep Hyken. Great Social Media Examples.