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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

CX is a multi-layered concept, and to truly understand customer experience at scale, you need to have a good understanding of customer experience KPIs and metrics. It also involves collecting and connecting customer experience data from every touchpoint and channel for a complete view of the customer journey.

Metrics 260
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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

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How Terminal X Achieved a 279% Uplift in Click Rates to Help Boost Sales  

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Learn how Terminal X improved overall average order value and increased profitability based on strategic initiatives that included increased pricing and minimum shipping requirements.

Sales 69
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How customer journey orchestration changes your marketing approach 

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Customer Journey Orchestration is a game changer for marketers. In this article, discover the key differences between a journey orchestration approach and a traditional campaign approach, and uncover the mutual benefits it brings to brands and their customers.

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Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action

AWS Machine Learning

Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. The following table is an example of a brand showing the same set of actions to all users.

Loyalty 77
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Omni Channel vs Multi Channel: What’s the Difference and Who Does it Best?

Bold360

In the simplest terms, let’s look at the differences between the two, and the brands to follow when it comes to making a success of your own business strategy. Multichannel: • Literally means ‘many channels’. Makes an effort to put out specific content which caters to the strength of its channel. And it works.