InMoment XI

JULY 5, 2022

As of last year, close to 214 million reviews have been posted to Yelp, and 45% of consumers say they’re likely to read a business’ reviews there before visiting. How do I understand the overall experience guests are having with my brand? Here’s a short preview of what you’ll find inside.

Guest Experience 493

Guest Experience Brands eBook Multi-Channel 493

BirdEye

DECEMBER 18, 2023

And that’s just scratching the surface of their potential – one Birdeye’s latest data report found that 92% of consumers read at least two reviews before deciding whether to trust a business. 80% of consumers are more likely to choose a business that responds to reviews.

Tools 52

Tools Brands Social Media Multi-Channel 52

Storyminers

NOVEMBER 8, 2017

When people think of branding, they tend to think of it in terms of attracting customers—showing off your company’s best qualities to acquire new sales. But branding doesn’t stop after a sale is made. To create effective branding, you have to keep the big picture in mind. Final thoughts.

Tools 190

Tools Brands Customer Experience Entertainment 190

InMoment XI

APRIL 25, 2024

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 260

Financial Management Banking Insurance 260

NetBase

AUGUST 13, 2020

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. Consumer Hearts Aren’t Complicated.

Consumers 97

Consumers Brands Social Media Analytics 97

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. Sounds like a simple, short list of tools to come up with, right? There are six key areas you need to ensure are covered by this tool medley, and they are: Data Analytics. It’s not, of course.

Tools 98

Tools Brands Ecommerce Advertising 98

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. Brand Experience vs. Customer Experience. Social media

Consumers 109

Consumers Brands Customer Experience Social Media 109

BirdEye

DECEMBER 26, 2023

But this can change if your business actively measures brand salience and takes steps to improve it. This blog post is the ultimate guide on brand salience and helps you grow your brand by measuring this important metric. Table of contents What is brand salience? Table of contents What is brand salience?

Brands 105

Brands Social Media Competitive Advantage Analysis 105

2020 Research

NOVEMBER 14, 2023

In the world of marketing, when companies introduce new products , change features, or update packaging of existing brands, we often seek to understand what motivates people to change their habits and behaviors. Motivation-based research offers a holistic approach to understanding consumer behavior change. Our Experts are here for you.

Consumers 104

Consumers Social Media Advertising Strategy 104

GetFeedback

JANUARY 8, 2020

How can companies understand consumer brand perception when they’re looking at it from inside the box? We’ll cover some tools and methods that capture it.

Brands 259

Brands Measurement Consumers Tools 259

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. 92% of consumers read two or more reviews before forming an opinion about a business.

Social Media 110

Social Media Brands How To Multi-Channel 110

GetFeedback

DECEMBER 26, 2018

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

BirdEye

APRIL 26, 2024

Whether for newsletters, social media, or websites, content is everywhere – and so are the tools to create it. Yet, creating content is challenging, leading to many tools, software, and apps designed to produce engaging and entertaining content. Table of contents What are content creation tools? Adobe Veed.io Adobe Veed.io

Tools 59

Tools Social Media Multi-Channel Video 59

GetFeedback

JUNE 9, 2019

CX tools are dominating the software space. In fact, according to Capterra , there are over 300 different customer experience tools currently on the market. Unfortunately, too many companies make a critical mistake: They adopt more CX tools than they really need. . You will become an expert on CX tools.

Tools 277

Tools Chatbots Competitive Advantage Social Media 277

Comm100

FEBRUARY 17, 2022

New data outlined in a report by Acquia shows a massive disconnect between organizations and consumers. Only 10% of customers say that most brands are meeting their expectations for a “good experience”. Read on to find out what customer service expectations many brands are failing to meet, and what they can do to change this.

Meeting 189

Meeting Brands Customer Service Omni-Channel 189

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 110

Brands Management Social Media Analytics 110

Comm100

NOVEMBER 13, 2022

A Complete Guide of Tools, Tech & Tips. Today’s customers look for fast, convenient, and personalized support that allows them to connect with brands how, where, and when they want. Digital tools like live chat can also provide highly personalized experiences for customers thanks to the wealth of information provided to agents.

Tools 181

Tools Customer Service Tips Omni-Channel 181

QuestionPro Audience

JANUARY 31, 2018

And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores. for a total of $15.3 billion, up from $14.1

Consumers 199

Consumers Sports Study Sales 199

QuestionPro Audience

MAY 24, 2018

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors. New research from EXPRESSVPN found that 71% of U.S. Contact us for your next research project.

Consumers 207

Consumers Data Social Media Study 207

Comm100

JUNE 15, 2022

If you want your brand to stand head and shoulders above the competition, developing an unbeatable customer experience is essential. In this guide, we will talk you through how to launch and brand a successful customer experience (CX) program to ensure your business is operating at the top of its game. Push for change actively.

Brands 215

Brands Customer Experience Customer Journeys Net Promoter Score 215

SurveySensum

MARCH 15, 2024

In this blog, I will list down the top 9 market research tools of 2024 that you can implement within your organization and achieve your market research goals. So, let’s scroll down and get a sneak peek into these must-know market research tools of 2024. What is a Market Research Tool? All of this in a few seconds.

Tools 52

Tools Software Marketing Analytics 52

Beyond Philosophy

FEBRUARY 1, 2024

Next, double-digit inflation in all areas of consumer goods has wreaked havoc on consumer spending habits. These responses were based solely on our pictures, so they do not mean anything, per se, but they do reveal a lot about the respondents’ perception of the restaurant brand. Moreover, they can tell us more over time.

Consumers 78

Consumers Self Service Survey System 78

SurveySparrow

MARCH 1, 2024

How the customers feel about your brand or your product/service will give you a clear idea of the improvements you should make. Well, that’s where sentiment analysis tools come into play. Customer feedback software and social media listening tools are the ones that mostly use this. What Are Sentiment Analysis Tools?

Analysis 59

Analysis Tools Social Media Software 59

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Let’s dive in.

Retail 111

Retail Brands Consumers Case Study 111

NetBase

JUNE 16, 2020

There’s a short list of “must have” items that every brand needs to succeed, and the right social intelligence tools certainly dominate much of it these days. Brands can make it one minute and break it the next with social media missteps. About Social Intelligence Tools. The Top Social Intelligence Tools.

Tools 60

Tools Brands Social Media Analytics 60

Joe Rawlinson

JANUARY 31, 2018

In fact, companies the world over experience the same predicament: trying to repeatedly and successfully convey how their products or services can benefit consumers. According to a recent HubSpot survey, 47 percent of consumers said they digest three to five pieces of content before making a buying decision.

Consumers 83

Consumers Tools Brands Marketing 83

CSM Magazine

SEPTEMBER 15, 2022

New Calabrio Research: Consumers Judge Brands Based on their Customer Service Experience, but Brands are not Empowering Contact Centre Employees for Success. 90% of managers think they are treating agents as brand guardians, yet only 33% of consumers agree. Voice reigns supreme.

Consumers 52

Consumers Brands Customer Service Customer Experience 52

NetBase

AUGUST 18, 2020

Every brand has a marketing stack, aka Martech Tool Stack that they use to run campaigns and track measurable marketing outcomes. But not every brand has a good handle on what these tools are. And the pandemic forced brands to focus on efficiencies in every category. We’re guessing your brand can relate.

Tools 60

Tools Brands Ecommerce Social Media 60

Magellan Solutions

JULY 24, 2023

Let’s explore the different AI tools for writers and see how it improves content creation today. Evolution of Writing Tools Before the birth of AI, content writers and copywriters relied on manual editing processes and proofreading to ensure accuracy and clarity. Content generation tools like Conversion.ai

Tools 98

Tools Social Media Guidelines Advertising 98

ReviewTrackers

MAY 18, 2023

As much as 88 percent of consumers trust online reviews as much as personal recommendations. 80 percent of consumers say the star ratings they trust the most are 4.0, According to research , 69 percent of consumers believe that reviews older than 3 months are no longer relevant. and 5 stars. New reviews matter.

Brands 123

Brands Multi-Channel Case Study Automotive 123

Kustomer

DECEMBER 14, 2021

Customer self-service tools are a proactive, cost-effective way to provide on-demand support. When integrated properly, these tools can free up agents for more efficient use of their time, and impart an optimal 24/7 brand experience for the customer. In this digital age, it’s important to distinguish the specifics of such tools.

Self Service 97

Self Service Tools Knowledge Base Chatbots 97

NetBase

JULY 27, 2020

But since COVID-19 hit, brands are considering fewer choices for consumers. Brands offering everything from toilet paper to cars are scaling back to ease pressure on factories and stores, instead devoting time and money toward extra, seemingly unnecessary items. But what will be cut and what do consumers think?

Consumers 59

Consumers Brands Comparison Social Media 59

Strativity

NOVEMBER 30, 2022

Seeing your customers as people, not just purchasers, means reconsidering the depth and nature of your brand-consumer relationships. Here, we begin to apply this relationship science to the connection between brands and customers. It’s the same when entering a brand relationship. Slacking on communication = red flag #1.

Consumers 52

Consumers Brands Multi-Channel Touchpoint 52

Magellan Solutions

AUGUST 18, 2023

Sales optimization enhances customer experiences, fosters brand loyalty, and drives long-term success. By analyzing customer data, AI tools for sales can understand the following: Individual preferences Previous interactions Purchase history It allows sales teams to tailor their approach.

Sales 98

Sales Tools Marketing Multi-Channel 98

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments. Branding isn’t a one-time effort.

Survey 98

Survey Brands Strategy Social Media 98

SurveySensum

MARCH 26, 2024

Are you aware that 91% of customers unhappy with a brand will leave the brand without even complaining? Now, to effectively harness the power of customer feedback, you need a robust customer feedback tool to create surveys, gather and analyze thousands of feedback, and derive actionable insights from it. What are Survey Tools?

Tools 52

Tools Survey Feedback e-support 52

Comm100

FEBRUARY 15, 2022

The modern global consumer is impatient, specific about their needs, and more than willing to jump ship to go to another brand if you fail to impress them immediately. On-demand economies are the natural evolutions of today’s tech-heavy, consumer-focused markets. Let’s break down how you can do just that now.

Self Service 130

Self Service Consumers Customer Service Social Media 130