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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

In what ways do your favorite brands help create your personal brand? We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. Tiffany & Co.

Brands 493
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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.

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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

They didn’t have easy access to cross-cultural communication, trends, and the ability to engage with global brands. Put another way, brands will need to understand the type of experiences, engagement, and value that builds a deeper bond with their consumers. A future-proof approach to brand tracking.

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The Best Way to Identify (and Share) the Moments that Matter with Frontline Employees

InMoment XI

There’s no one specific type of information, insight, or data that supports frontline employees across all industries, but there are several high-level principles that brands can bear in mind when determining what those employees need to know. This strengthens brand connection and creates a customer-centric culture.

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Creating Connection to Improve Work Culture with Chris Hsiung

Russel Lolacher

In this episode of Relationships at Work, Russel chats with speaker and Police Chief of the Mountain View Police Department Chris Hsiung on how communication and creating connection within an organization can improve workplace culture. Connect with, and learn more about, Chris on his platforms: . And then I make the connection.

Culture 98
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Employee Advocacy: Improving Experiences for Employees and Customers

InMoment XI

Companies want to keep employees happy and reduce turnover, of course, but it was found that programs and strategies that support improved satisfaction can often result in demoralized staff – especially among employees who either want to perform at higher levels or are unmotivated to contribute more. What keeps them there.

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Unplugging to Connect: How Community Impacts Your Business

Gainsight

Our mission is to create a thriving culture of community within the technology space. If we truly want to build a culture of community and belonging, we need to be the same person at home as we are at work and with our customers. Marketing gains more brand awareness which fills their pipeline with new ideas and resources.