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Wells Fargo: They Should Do This

Beyond Philosophy

The Consumer Financial Protection Bureau (CFPB) meted out a $185 million fine that included a $100 million penalty to Wells Fargo in 2016 for their violation and abuse of consumer trust. Now the question becomes what should Wells Fargo do next? Wells Fargo should build trust back up again.

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5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

To most companies, it invariably means “customers give us all their money.” So, today we’re going to talk about the five rules that will build customer loyalty. Having that kind of bond with your customers is fantastic for your business. However, customer loyalty necessitates thinking long term.

Loyalty 172
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Amazing! Customer Relationships are Like Marriage

Beyond Philosophy

Organizations love to talk about building relationships with customers. Was Wells Fargo “building relationships” when it opened all those unauthorized accounts? Here are six principles that you can apply to your relationships with customers. Lorraine and I discovered we got on quite well with one another.

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Big Banks: What Are They Hiding?

Beyond Philosophy

When Wells Fargo revealed that employees desperate to meet sales goals opened as many as 3.5 Lying to customers, as Wells Fargo did, creates negative emotions. In our global customer experience consultancy, we recognize that a customer’s experience has several components.

Banking 110
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Guest Blog: My Best Examples of Customer Experience Stories

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Mike Schoultz shares a few customer experience stories that demonstrate how companies have handled customer experiences, some well and some not so well. Are customer experience stories growing in your companies’ marketing?

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Would You Work Here?!?! Recruiting Now!

Beyond Philosophy

Like millions of Wells Fargo customers, Lorraine and I have checked to see if we had any accounts opened with the bank without our consent. Like millions of Wells Fargo customers, we don’t trust them because they lied. Wells Fargo fired over 5,300 employees involved in the fraudulent activity.

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Guest Blog: Lead with Communication to Reduce these 5 Revenue Leaks

ShepHyken

They had greater employee engagement and more loyal customers. The key: That passion and purpose must be communicated and conveyed effectively from senior leadership throughout management and all employees, so that they are more compelled to consistently deliver a superior product, service, and customer experience.