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B2B Customer Experience: The Complete Guide

InMoment XI

Given these various interpretations, we can define the B2B customer experience as the cumulative impact of all interactions and experiences between your business and your business customers, at every touch point across the entire customer journey. This gives customers a hassle-free experience at a critical stage of their purchase journey.

B2B 551
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The Never-Ending Journey: How Long Should Your Post-Purchase Marketing Journeys Be?  

Optimove

#1 – What is a Post-Purchase Journey (PPJ)? A post-purchase journey, also known as a post-purchase experience or customer lifecycle, refers to the series of interactions and experiences that a customer goes through after making a purchase.

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Shopping for Experiences, Not Products: A Primer on Retail Customer Experience in the Experience Economy

InMoment XI

You might sense what we’re getting at here: customers consider experiences to be journeys, not single stops—and brands that fail to approach their experience accordingly won’t be able to differentiate in the experience economy. What Makes for a Great Retail Customer Experience Journey? End-to-End.

Retail 529
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Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

In our recent blog , we discussed how you can improve your customer experience (CX) strategy in five simple steps. In the past couple of decades, it has become more clear that consumers are after more than just the “product” they purchase. Mapping this journey starts with the organization’s knowledge of its key customer touchpoints.

Analysis 493
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Guest blog: What is Customer Experience Automation & How to Implement it in Your Business Model

Comm100

And automation is the way to go for businesses that want to design, create and constantly reinvent superior buyer journeys. Problems like rising costs and staff shortages, the two major contributors to deteriorating CX, can be addressed by automating parts of the CX journey to service customer expectations without wrecking bottom lines.

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Guest blog: How to Personalize Your Customer Service – 6 Actionable Strategies

Comm100

If done well, personalized customer service can position your brand better after a customer’s initial purchase – turning them into loyal clients who return for repeat orders. An average buyer has access to multiple brand touchpoints in their journey—social media, email, live chat. Create self-service portals.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

Online reviews, a platform for consumers to discover and assess auto services brands, can particularly influence consumer decisions from the start of their customer journey. websites in their purchasing process. This can serve as a valuable customer service touchpoint in the buyer’s journey.