InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience? A great customer experience can set your company apart from competitors and help you win and retain clients.

B2B 551

B2B Self Service Customer Experience Customer Journeys 551

Forcivity Salesforce

APRIL 19, 2022

The increase in data collection and the inclusion of technologies like CRM for manufacturing is changing the way manufacturing approaches customer experience management as well. strengthens customer relationships through the data that’s being collected. How to improve customer experience. CX in Industry 4.0

Omni-Channel 52

Omni-Channel Customer Experience B2C B2B 52

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. B2C companies sell to consumers.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

Answer Dash

MAY 7, 2018

They are less inclined to trust companies and brands, expect to be heard and involved, are quick to switch preferences and seek out employers and brands that offer authentic and transparent experiences, ” ( Gartner ). Organisations with a poor omnichannel strategy retain just 33% of customers.

Trends 54

Trends Customer Experience B2C B2B 54

ShepHyken

JULY 13, 2018

This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. If you’ve been habituated to think that the customer experience (CX) is strictly for B2C (business serving customers) verticals, you’re not alone.

B2C 15

B2C Omni-Channel Customer Experience Customer Journeys 15

Experience Matters

JANUARY 20, 2015

This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. Finalists are Activision Customer Care, Aetna, Crowe Horwath LLP, Dell Inc.,

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Experience Investigators by 360Connext

NOVEMBER 20, 2014

Annie Tsai Annie Tsai leads the Customer Experience org as CCO and watches over all things customer - onboarding, implementation, engagement, customer growth, and ultimately retention & renewals.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

PeopleMetrics

JANUARY 24, 2022

This leads me to the future of PeopleMetrics – helping companies better understand and retain their high-impact customers. We can help in three ways: Customer Experience Management – this is the core of what we do today with our software platform and supporting services.

Trends 90

Trends Self Service B2B Roadmap 90

Customer Guru

AUGUST 8, 2018

Adam is a globally recognized expert on customer experience. He is the co-founder and director of Genroe, a consultancy that specializes in Net Promoter®, customer feedback management, data analysis, and customer experience management. Adam Toporek Follow @adamtoporek. Jack MacKey Follow @jmackey5000.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Journeys 130

Seaton CX

MAY 16, 2024

Customer journey mapping is the foundation of customer experience management. A customer journey map informs your customer experience (CX) strategy, identifies where to listen for customer feedback, and connects your CX vision to the design, delivery, measurement, and management of the customer experience.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

Bill Quiseng

MAY 10, 2023

Customers seek the best emotional value in their entire experience, not the minutiae of your logically reasonable best prices, products, or services, virtual or physical locations, AI, ChatGPT, online or human customer support, and many other details of yours. Customer experience is how your customers feel about what you did.

Customer Service 78

Customer Service Social Media Loyalty Customers 78

BirdEye

MAY 13, 2024

Most rely on existing, well-performing campaigns to guide them or experiment. However, with audience insights tools, you can accurately identify the target base that will likely engage with your campaigns across all social media platforms. You can filter the posts by engagement to see what your audience explicitly interacts with.

Tools 62

Tools Social Media Multi-Channel Advertising 62

Strativity

APRIL 10, 2018

Steven has a career in customer experience, most recently serving as Director of Customer Experience at ttec Digital. He was Director of Customer Experience at Ericsson and spent 8 years as Head of Consulting and Research at Beyond Philosophy. Sue: What are the global trends for customer experience?

Omni-Channel 65

Omni-Channel Culture Automotive B2C 65

PeopleMetrics

MARCH 25, 2022

CABs are particularly beneficial for companies that rely heavily on segments of high-impact customers , like: B2B companies that produce enterprise-level software or provide specialized professional services. Luxury B2C brands and service providers. Any business that operates in a niche market with relatively small pools of customers.

Roadmap 118

Roadmap Feedback B2B Survey 118

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. We believe, and have demonstrated for our clients, that focused instruction and certification in contemporary customer experience methods can go far in making employees and companies world-class.

CEM 60

CEM Omni-Channel Training Customer Experience 60

PeopleMetrics

FEBRUARY 25, 2022

This complete introduction to CX will review everything you need to hit the ground running: Customer Experience FAQ. Benefits of Customer Experience. CX Management and High-Impact Customers. The Customer Experience Management Process. How to Improve Your Customer Experience.

Customer Experience 71

Customer Experience Net Promoter Score Customer Journeys Touchpoint 71

Customer Guru

AUGUST 21, 2018

DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer experience consultant. John is an “Ex-Disney Guy” and Customer Experience Coach. Lior is a thought-leader, author, and speaker and has expertise in customer experience and employee engagement.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. Social networking sites also encourage people to engage and communicate with the brands and businesses they know and love. In fact, studies show that customers spend 20%–40% more money on brands that have interacted with them on social media.

Social Media 98

Social Media Brands Video Entertainment 98

ClearAction

DECEMBER 31, 2015

Business-to-Business Customer Experience Advice Highlights. Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. That all depends, in each sector, upon what’s best for customers. Highlights.

Customer Experience 48

Customer Experience Case Study Customer Journeys Net Promoter Score 48

Strativity

APRIL 10, 2018

Steven has a career in customer experience, most recently serving as Director of Customer Experience at ttec Digital. He was Director of Customer Experience at Ericsson and spent 8 years as Head of Consulting and Research at Beyond Philosophy. Sue: What are the global trends for customer experience?

Omni-Channel 40

Omni-Channel Culture Automotive B2C 40

Forrester's Customer Insights

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 45

B2C Strategy Touchpoint Marketing 45

Pink Guava

OCTOBER 7, 2019

Customer Satisfaction Program Over time CSAT Scores measured and analyzed correctly will help you as a business owner/ decision-maker to see a holistic picture of the customers. If crucial touch-points for example like on-boarding and exits are considered in experience carefully, the customer becomes less sensitive to other misgivings.

Customer Satisfaction 40

Customer Satisfaction Study Net Promoter Score Effort Score 40

Pink Guava

MARCH 25, 2019

No wonder we see soo many product startups sink in first year of launch because they are not able to sell and redeem the basic cost as their customers do not stick to them or they are not able to generate a positive traction for their product. My product is B2B, what could be the right strategy to become B2C. But growth is a concern.

Guidelines 40

Guidelines Customer Experience Management B2C Strategy 40

ReviewTrackers

MAY 8, 2017

CX is also a great competitive differentiator, helping companies respond to and exceed customer expectations, improve satisfaction, drive loyalty, reduce churn, and increase revenue. For more on CX: “ Customer Experience Definition — and How CX Differs from Customer Service”. Interactive Customer Experience (ICX) Summit.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

ProProfs Chat

MAY 6, 2020

Customer Experience Drives Sales Statistics. Digital Customer Experience Statistics. Customer Experience ROI Statistics. Customer Experience Through Social Media. Customer Experience & Engagement Statistics. Customer Experience & Retention Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Feedbackly

SEPTEMBER 26, 2018

Research from Salesforce tells us that 75% of people now expect a consistent experience wherever they engage with brands – be it through social media, mobile, or in person. Expectations for B2C as well as B2B customers. Don’t Forget About Your Mobile Experience. The ROI of Good Customer Experience.

Customer Experience 56

Customer Experience Social Media Feedback Customers 56

Lumoa

OCTOBER 31, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies , we’re changing the way businesses see their customers. Jane Treadwell-Hoye, CCXP and Managing Director at epifani “The future of CX is at a cross road.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. The situation when B2B CX was very distant from B2C CX has been rapidly changing. So let’s start!

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

ERDM

NOVEMBER 10, 2020

Historically, both B2B and B2C marketers espoused the notion that, yes, we want to know you and understand your expectation related to customer satisfaction. Customer experience management is now becoming a discipline, with enabling technology, and a process that has risen to the level of importance it should have been at all along.

Industry 52

Industry B2B Net Promoter Score e-support 52

Oracle

OCTOBER 9, 2019

This is a preview of the on-demand webinar, Digital Transformation of Customer Experience Management: The Role of Cloud Technology. Cloud technology plays a key role in helping brands take their CX management to the next level. times annual increase in customer satisfaction rates. .

Customer Experience Management 65

Customer Experience Management Technology Customer Experience Management 65

Clarabridge

DECEMBER 3, 2015

But this isn’t all bad –news—the use of connected devices means businesses can now build smarter marketing and engagement strategies, based on specific personalized details of each customer’s behavior and buying preferences. Connected devices and the challenge of Big Data.

Analysis 40

Analysis Connections Self Service Net Promoter Score 40

Lumoa

MARCH 12, 2023

Most companies have a good gut feeling about the top issues customers care about, but it’s hard to quantify and prioritize those issues. A CX platform offers: Improved customer engagement. Having a 360-degree view of customers across all touchpoints means you can understand them better. Increased sales and revenue.

Customer Experience 208

Customer Experience Customer Journeys NPS Analytics 208

BirdEye

JANUARY 13, 2023

Engagement is the measurement of success on every social media platform. The truth is that some posts get more engagement than others. If you want to increase your engagement rate, you need to know what social media engagement posts are and how to use them. Table of contents What is social media engagement?

Social Media 52

Social Media Engagement Company Video 52

BirdEye

APRIL 24, 2023

In this blog post, we’ll share everything you need to know about digital marketing, so buckle up and get ready for an exciting journey through the cutting-edge world of customer engagement. You can engage audiences at every stage. Communication: Inbound marketing fosters two-way communication and engagement with customers.

Marketing 93

Marketing Social Media B2C Advertising 93

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. The situation when B2B CX was very distant from B2C CX has been rapidly changing. So let’s start!

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

Chattermill

JULY 2, 2019

According to Bain & Company, the founders of the Net Promoter System , higher response rates lead to more accurate data, with anything less than a 40% response rate for B2C brands and 60% for B2B counting as a lower response rate and is a red flag. Mind if we ask you a few questions about your shopping experience?’

Survey 49

Survey How To Feedback e-support 49