CX University

MARCH 18, 2024

In today’s digital age, businesses are on a mission for fresh, exciting ways to connect with their customers and craft unforgettable, personalized journeys. By analyzing this wealth of data using sophisticated algorithms, businesses can gain deep insights into individual customer preferences, behaviors, and intent.

Customer Experience 52

Customer Experience Retail Customer Retention Loyalty 52

ClearAction

JUNE 29, 2023

Faster payments : increased trust and value, less burden on customers. Increasing lifetime value : less mercenary me-centered actions and policies, less pressure on people of all types, less remedial efforts, more magnetic attraction and retention of employees, partners, customers, and investors. A drop since 2017 (5+ years!)

Leadership 62

Leadership ROI Customer Journeys Touchpoint 62

Magellan Solutions

SEPTEMBER 23, 2021

While it is true that online digital marketing is a great strategy to get leads, to ditch your B2B or B2C telecalling marketing strategies is not smart either. In fact, for B2B or B2C telecalling marketing strategies , 79% of affluent clients still prefer to talk to someone over the phone. And the pandemic?

Marketing 98

Marketing B2C B2B Sales 98

Confirmit

MARCH 1, 2018

W5 is Ireland’s first ‘full-service’ Customer Experience (CX) consultancy, focused on enabling customers to develop excellent customer experiences that distinguish their brand and grow their business. Voice of the Customer Market Research Case Studies.

B2B 40

B2B Case Study ROI Touchpoint 40

Comm100

JANUARY 11, 2023

The State of Automated Customer Service in 2023. As a result, customer service expectations are now sky-high as consumers demand the very best support – and will even switch brands for better service. Meeting today’s high customer service expectations can be a challenge. What are the benefits of AI in customer service?

Customer Service 203

Customer Service Self Service Chatbots Healthcare 203

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Kerry Bodine

JUNE 5, 2019

If you’re trying to make a business case that your organization should focus its customer experience investments in post-sales support, then you’d want to create a journey map that compares that part of the end-to-end journey with other high-level phases. In the journey manager role synonymous with that of a customer success manager?

Customer Journeys 136

Customer Journeys Management Touchpoint Banking 136

Kerry Bodine

JUNE 5, 2019

If you’re trying to make a business case that your organization should focus its customer experience investments in post-sales support, then you’d want to create a journey map that compares that part of the end-to-end journey with other high-level phases. In the journey manager role synonymous with that of a customer success manager?

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

Kerry Bodine

JUNE 5, 2019

If you’re trying to make a business case that your organization should focus its customer experience investments in post-sales support, then you’d want to create a journey map that compares that part of the end-to-end journey with other high-level phases. In the journey manager role synonymous with that of a customer success manager?

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

ECXO

APRIL 26, 2023

Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX Article source here. Peel back the layers of many successful customer experience strategies and you’ll find that accountability sits with the Chief Customer Officer (when they have one). This makes it easier to prove ROI.

Chief Customer Officer 52

Chief Customer Officer Net Promoter Score Competitive Advantage ROI 52

Wootric CX Blog

JUNE 1, 2020

An executive, for example, might be more interested in ROI and scalability, while the end-user often cares more about just getting their work done, quickly and easily. . Customer feedback is critical to prioritizing the areas that will make the biggest difference to your customers.” This is a powerful combination.

Customer Experience 104

Customer Experience User Experience Touchpoint Metrics 104

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes.

Customer Journeys 52

Customer Journeys Metrics Analytics Touchpoint 52

CX Journey

MARCH 13, 2019

According to CX Network’s latest Annual Global State of CX Report , showing return on investment (ROI) from CX projects is one of the top challenges troubling CX practitioners. Evidencing ROI was highlighted by almost half of the respondents as the biggest block to gaining approval for future CX investments.

Customer Experience 81

Customer Experience ROI NPS Return on Investment 81

Confirmit

JUNE 4, 2018

You work hard to glean meaningful insights from the feedback you collect from your company’s Voice of the Customer (VoC) program. Confirmit helps businesses realize Voice of the Customer and Customer Experience ROI through a combination of technology and services that help you achieve your business goals.

eBook 40

eBook B2B ROI Advertising 40

CloudCherry

FEBRUARY 3, 2019

It’s Thursday afternoon and your CMO or VP calls you up and says, “Hey I need you to target a new segment of customers and start the new campaign we’ve been planning, to them before the weekend.” Marketers, are more responsible for customer data than ever before. Tying the customer journey together more than ever before.

NPS 150

NPS Survey Marketing Customer Journeys 150

CSM Magazine

JANUARY 31, 2022

Lately, most B2C and B2B business owners have realized the importance of digital transformation and enhancing the customer experience. They understand that leveraging modern technologies can help them drive new customers and keep them coming back. Deliver a better customer experience. Understand The Customer Journey.

Customer Experience 59

Customer Experience Chatbots B2C Tips 59

delighted

MARCH 15, 2019

First things first - what is a voice of the customer (VoC) program and why should you have one? A VoC program is the way a company gathers, analyzes, and acts on customer feedback to create a customer-centric culture. Using a dedicated voice of the customer platform is also an option.

Net Promoter Score 75

Net Promoter Score Tips NPS Effort Score 75

ClearAction

NOVEMBER 26, 2017

Business-to-Business Customer Experience Strategy Lynn Hunsaker. Before you get carried away with patterning your business-to-business customer experience strategy on the latest shiny objects, here’s a way to help you invest wisely. Step 2 is to list your answers to “What is required by us to fulfill these processes of our customers?”.

Strategy 54

Strategy Customer Experience B2B Customer Journeys 54

Education Services Group

MAY 12, 2021

Madeline Evans, Digital Customer Success Manager. Each session I attended held alignment with various leading Customer Success topics and strategic concepts, which closely correspond to many of our current account initiatives across ESG today. What is it that customers truly expect? Engagement: It’s Dynamic!

Interaction 98

Interaction Customer Journeys Touchpoint Customer Success 98

ECXO

APRIL 13, 2023

Navigating the Complexities of Customer Experience Across European Cultures Article source here : CX maturity models in Europe vary from country to country. Others are more advanced in adopting, implementing and optimising customer-centric strategies. Of course, in B2B digital payment is preferred with IBAN and wire transfers.

Culture 52

Culture Customer Experience B2B B2C 52

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

Metrics 52

Metrics Advertising ROI Customer Success 52

ClearAction

MAY 24, 2016

Understanding Business-to-Business Customers’ Purchase Decisions. What is it like to be a customer when both you and your suppliers are manufacturers? And a large percentage of the world’s gross domestic product comes from these customers. Industrial customers have a lot riding on most things they buy.

B2B 59

B2B Call Center Financial Customer Experience Management 59

SmartMessage Blog

JULY 20, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. Statistics state that it is more profitable to keep current customers compared to acquiring new ones.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Thematic

FEBRUARY 12, 2019

Customer journey mapping is a great way to truly visualize your customer experience so that you can help drive positive change within your organization. What is a customer journey map? Let’s firstly define what a customer journey is. What is customer journey mapping? What are episodes and touchpoints?

Customer Journeys 59

Customer Journeys Survey Tips Touchpoint 59

ChurnZero

APRIL 15, 2022

Like a magician flexing their psychic power, pinpointing the most ideal time to present your customer with an expansion opportunity can’t be left to intuition. But knowing when customers are primed for expansion isn’t always obvious. SalesIntel is a leading sales intelligence platform and B2B contact data provider.

ROI 98

ROI Data Examples Report 98

SurveySparrow

JULY 27, 2023

From streamlining processes to enhancing customer experiences, AI is transforming the way businesses connect with their target audience. It’s like having a marketing wizard on your side, helping you create personalized campaigns, target the right audience, and deliver exceptional customer experiences. Look no further!

Analysis 52

Analysis Marketing B2B Tools 52

CustomerSuccessBox

MARCH 10, 2022

In this day and age, all B2B SaaS firms want to optimize Automation to scale Customer Success in their organizations. You never miss an opportunity to capitalize on your customers’ most pressing pain issues, requirements, wishes, etc. Why is Automation important to scale Customer Success? Alerts for new accounts.

Customer Success 52

Customer Success Poor Customer Service Resources Customers 52

Waypoint Group

MAY 28, 2015

Unfortunately for B2B companies, getting a boost in sales doesn’t come from a Tonight Show debut or a Colbert Bump, like it would for artists or public figures. If you’re a B2B marketer, you may attempt to make a viral video, or better yet, use a strategic account based approach to engage with prospects.

B2B 40

B2B Management Effort Score NPS 40

ClearAction

DECEMBER 27, 2017

Do Customers Experience Your Internal Collaboration — or Lack of It? Is your voice of the customer program letting you know similar insights? “We decided our purpose is finding a way to financial well-being for SunTrust”, Jeff explained in my Customer Experience talk show. Lynn Hunsaker.

Customer Experience 54

Customer Experience B2B Banking Customer Journeys 54

CustomerSuccessBox

DECEMBER 9, 2021

This article aims to compile the key Customer Success KPIs we have to look out for in our Customer Success journey in 2022. Customer Success is more relevant to your business more so for SaaS companies and you need to understand the nuances of the roadmap forward. Retaining customers is the bread and butter of CS departments.

Measurement 52

Measurement Net Promoter Score Customer Success NPS 52

ClearAction

DECEMBER 31, 2015

Business-to-Business Customer Experience Advice Highlights. Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. That all depends, in each sector, upon what’s best for customers. Advice This Past Year. Highlights.

Customer Experience 48

Customer Experience Case Study Customer Journeys Net Promoter Score 48

ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Yet, today few B2B suppliers pay attention to these facts.

Customer Experience Management 48

Customer Experience Management Customer Journeys Customer Experience Management 48

SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. Statistics state that it is more profitable to keep current customers compared to acquiring new ones.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

Report 120

Report B2C B2B Groups 120

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

Report 120

Report B2C B2B Groups 120

Magellan Solutions

MAY 3, 2021

Customer relations management is both an art and science. This is to reach the penultimate goal of any business, customer retention. Most businesses and the public often associate CRM with customer satisfaction. But CRM, or a sophisticated one at that, plays a vital role to increase ROI and sustain business profit.

CRM 52

CRM Call Center ROI Touchpoint 52

CustomerSuccessBox

DECEMBER 22, 2021

Quarterly Business Review (QBRs) are important touchpoints between you and your customers. If done right, they present an excellent opportunity for you to prove your commitments towards your customer’s success. As a B2B SaaS business, you’re always interested in knowing what your peers are doing right. What is the ROI?

How To 52

How To Meeting B2B Study 52