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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Adidas has brought together its brand, media and digital teams so they’re all focused on creating a better consumer experience.

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Are retailers nimble enough to give consumers what they need and want right now?

PK

The first task is to look to consumers and ask, how can we address their most pressing needs? In considering how to help retailers respond to the current crisis, four major themes in consumer sentiment emerge: Consumers are feeling uncertain, stressed, and anxious. No matter the activity, home is where it happens.

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Personal Narratives Bring Retailers Closer to Consumers

NetBase

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Our “personal narrative” theme makes short work on this challenging goal, offering companies amazing insight into the loves (and hates) of consumers. as of June 20.

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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

Apparel: 79%. Consumer Shipping: 78%. Learn how to use the CSAT metric, boost loyalty, and prove the ROI of your efforts. A new list of benchmarks is published each year by ACSI, with minor quarterly updates. . Below is the complete list of the newest CSAT benchmarks. Airlines: 73%. Ambulatory Care: 77%. Athletic Shoes: 79%.

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How Can Live Chat Increase Your Online Apparel Store Conversion?

Magellan Solutions

From schools to services, even FMCG (Fast-moving Consumer Goods) to clothing brands, as long as your business has constant and direct contact with consumers, partnering with a live chat service provider can help your company build relationships with them. The post How Can Live Chat Increase Your Online Apparel Store Conversion?

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CES Trends Capturing Hearts & Minds of Consumers

NetBase

It’s that time of year again, when the Consumer Electronics Show (CES) shares emerging technology that will rock our worlds in the coming year or so. We’re highlighting three here that capture the hearts and minds of consumers, along with social conversation found around each: managing emotion, sleep, and convenience contraptions.

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Augmented World – How AR Transforms Customer Experience

TechSee

Through new mobile technology, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices. Brands can incorporate a variety of AR experiences into their packaging, and offer the consumer an interactive visual experience. User manuals.