3 notable trends in the retail apparel industry

Vision Critical

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Innovation Customer Experience retail fashion apparel

Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Vision Critical

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Nike: Making apparel retail personal. It’s also prioritizing direct-to-consumer sales.

How Technology is Revolutionizing the Apparel Industry

Smarter CX

apparel industry market is the biggest in the world, according to Statista. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel. The post How Technology is Revolutionizing the Apparel Industry appeared first on SmarterCX.

How Can Live Chat Increase Your Online Apparel Store Conversion?

Magellan Solutions

From schools to services, even FMCG (Fast-moving Consumer Goods) to clothing brands, as long as your business has constant and direct contact with consumers, partnering with a live chat service provider can help your company build relationships with them.

4 examples of direct-to-consumer initiatives—and what you can learn from them

Vision Critical

The PC giant long ago decided to sell through partners and retail channels too, but today some established brands are opting to experiment with their own direct-to-consumer (DTC) models. According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could.

7 Secrets CX Analytics Reveal About Retail Consumers


Retail consumers are a fickle lot. There’s a big difference between selling other products — say, fashion or apparel — online [and] selling health and wellness products online,” Norpel explained. And getting consumers in-store is always the goal, assuming there is an “in store.”

Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound


Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound. consumers by ad and market research firm Survata found that Amazon is still the top spot for consumers’ first product search, yet the company lost some ground to rebounding search engines like Google. Now, 49 percent of consumers turn to Amazon first when shopping for products online, with search engines taking 36 percent and retailers falling farther back at 15 percent.

The Most Wonderful Time of the Year? Black Friday Shopping is Here

QuestionPro Audience

Cyber Monday has only been around since 2005, and legend has it, got its name because the average consumer had dial-up internet at home, and would wait to do their online shopping at work, where the internet connection was faster.

Customer Satisfaction Score (CSAT) Industry Benchmarks


Apparel: 79%. Consumer Shipping: 78%. If you’re new to Customer Satisfaction Score (CSAT), a good starting point is seeing how you compare to peers in your industry. To do so, you can rely on the American Customer Satisfaction Index (ACSI). .

Experiential retailing is the next big thing in activewear

Vision Critical

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. That figure dwarfs non-active apparel sales, which declined two percent last year.

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Tailor Customer Experience for a Better Fit – Learn from TechStyle and Forrester

NICE inContact

TechStyle is global retailer consisting of a collection of apparel brands with over 4.5 They set out to consolidate from multiple ACD and WFM solutions, and with a simultaneous aim to expand the number of communication channels they offered to consumers. Recently TechStyle underwent a massive change in their approach to solving their contact center technology needs to address the customer experience journey.

From ideation to production: innovation secrets from Wolverine Worldwide

Vision Critical

That’s a hefty price to pay when you consider 85 percent of new consumer goods products fail. Through five branded insight communities, Wolverine Worldwide gathers instant feedback from 20,000 consumers monthly, making consumers a strong active voice in the product development process.

The missing piece in your approach to product innovation

Vision Critical

The stats are discouraging for product management and innovation pros: one study claims that 85 percent of consumer goods end up flops. Here’s a scary fact: no matter how genius the idea and thorough the planning, most new products are destined to fail.

Podcast: Designing the Glitch Experience, with Adidas’ Celine Del Genes


It’s not easy to stand out in a market as crowded and competitive as sporting goods and apparel. But every now and then, a piece of gear or a shoe strike such a strong chord with consumers that the product lingers in their memory years later.

Memorial Day 2018 By The Numbers

QuestionPro Audience

In addition to the rising temperatures, consumer spending is up! Keep reading to learn who, what, where, and most importantly, how much consumers are spending this Memorial Day weekend.

Augmented World – How AR Transforms Customer Experience


Through new mobile technology, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices. AR apps enrich the relationship between consumer and brand, and serve as a powerful new mechanism for companies to add value at every stage of the customer journey: pre-sales, sales and post-sales. AR apps makes shopping for apparel easier.

Gravy Analytics Introduces CBD Shopper, Parents and Proximity to Brands Audiences

Gravy Analytics

Included in this month’s release are: CBD Shopper: Advertise to mobile consumers seen at stores specializing in CBD products. Proximity to Brands – Reach mobile consumers who are seen at or in close proximity to brands including Costco, Dollar Tree, Ikea, Publix, Target and Walgreens.

Marks & Spencer Top for Customer Loyalty According to Survey

CSM Magazine

The survey, conducted by apparel fit preference specialist Fits.me, asked over 2,000 UK adults to identify up to three clothing brands or retailers to which they consider themselves most loyal. The full Customer Loyalty Index ‘Top 10’ is: Apparel Retailer / Share of Mentions.

Why a startup mentality may not help big brands

Vision Critical

Nike has heavily invested in digital transformation and recently adopted a direct-to-consumer approach rather than just relying on retail partners. ” The apparel retail brand acquired a consumer data and analytics company so it can use data to treat every customer as a unique individual.

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Social Analytics Spotlight: Louis Vuitton and the Case for Passion


Without it, you’re just another handbag/apparel/jewelry company fighting for your spot in a crowded market. What makes a luxury brand in the eyes of consumers? These are consumers Vuitton can manage by looking at specific emotional drivers and addressing any common themes or concerns.

The Distance Between Prawn Crackers and Preferences in Most Customer Experiences Today. By Greg Moore, Episerver


When it comes to our own organizations, however, we disconnect our consumer self with our business self. cars, software, apparel). Partnering with like-minded companies or networks that the consumer may find him or herself visiting throughout their journey. We are all customers.

Critical: Listening

C Space

Then, by looking at who else these people are following, what other content they’re consuming, when and where they are when active on social media, and what else they’re posting, we can get a more holistic understanding of who they are. by Robert Howie (C Space) Apparel Magazine.

Don't Get Lost in Translation: 4 Simple Rules for Global Researchers

Chadwick Martin Bailey

As brands expand into developing markets, the need to gather opinions of local consumers has increased in kind. To get accurate information and responses, it’s common practice to translate surveys into local languages when conducting international research.

9 Examples of Great Word-of-Mouth Marketing


Data from Hubspot shows that consumers talk about brands 90 times a week and 90 percent of customers will also trust brand recommendations from friends. For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services.

Ryanair descends to new lows in customer service ratings

Helen Dewdney

The consumer organisation Which? In September 2018 I wrote about Ryanair misleading customers on their consumer rights and again in December Landing in court with Ryanair (what you need to know about airlines and ADR too!). that the sporting apparel shop did not make them feel valued.

Social Analytics Research Supports Eco-friendly Fashion


With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. It’s apparel that’s priced to move, made cheaply with rapidly changing designs.

The #1 Social Media Monitoring Strategy You’re Doing Wrong


How many children’s apparel brands are wishing they’d paid attention beyond “the awesome (and meaningless) engagement their brand is getting on social” and solved this problem first? It worked for Buffalo Wild Wings – who created a pumpkin spice wing sauce based on consumer interest.

Double Your Sales with Awesome Live Chat Upselling Techniques


It may seem difficult to get some of these answers, especially when it comes to individual consumers. Are you looking for some quality winter apparel?”. “Sales are contingent upon the attitude of the salesman–not the attitude of the prospect.”- Clement Stone.

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How to enhance sales with visual engagement tools?


Online retail has been revolutionized in recent years; creating ease for consumers while allowing retailers to track and influence the buying process, effectively reshaping how, where and when customers interact with their brand.

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The History of Customer Service: Ticket Troubleshooting to Proactive and Personal


The help desk was used to troubleshoot problems or provide guidance about products such as computers, electronic equipment, food, apparel, or software. Research cited by Jay Baer tells us that 42% of consumers expect a response within 60 minutes on social media.

The Lifestyle Experience

C Space

Nearly 90% of consumers who rated Amazon in our 2018 Customer, Experienced. What consumers are not so subtly hinting at is an Amazon that services their every need within its ecosystem. As consumer expectations shift from experience to lifestyle, brands will have to respond.

Brands Win the Long Game by Doing This

Smarter CX

Apparel. Direct-to-consumer sites are taking off in a major way. Brands finally have a direct window to the consumer. Insights and AI can guide the buyer on what to purchase based on historical data, manufacturing timelines, consumer ratings and feedback, and margin assessments.

Social Analytics Research Supports Eco-friendly Fashion


With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. It’s apparel that’s priced to move, made cheaply with rapidly changing designs.

The Social Sentiment Challenges Facing High Street


For although in-person shopping is still top dog with consumers , there’s no guarantee this trend will continue. Last mile delivery e-commerce sales, spanning a variety of product types including apparel, entertainment, food, health & beauty, electronics and more, are expected to reach $1.35

Doing good is the new looking good

C Space

A commercial cognoscente and hotshot in the consumer goods sector, Hannah is like the Nate Silver of our world, constantly watching for emerging business trends and figuring out how the customer can be brought into that. Who better to democratize such progress but consumers themselves?

Get Ready for The Shopping Season with These 10+ Tips


While the Friday after Thanksgiving has been known as the unofficial start of the shopping season, 4 in 10 consumers begin holiday shopping before Halloween, and as much as 12.2 Introduction. We’ve heard it so many times it’s become a cliché: “The early bird catches the worm.”.

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2019 Retail Industry Report Offers Strategy & Surprises


Understanding consumer love, and what drives it, can be the difference to a brand that’s struggling. With so many options available to them, delivering on consumer preferences is the most important part of your customer experience.

Inflection Spotting

C Space

Dan Sills is the producer of Outside In , a podcast that explores changes in business and consumer behavior and where the two converge. His theory was that strategic inflection points are changes in a competitive business environment caused by new technology, new regulation, shifting consumer behaviors and values, or other socioeconomic forces: “A strategic inflection point is that which causes you to make a fundamental change in business strategy. Inflection Spotting.

4 standout shopping experiences


Consumers can buy almost anything and everything you’re offering in your store online. Nike wanted to showcase its affiliation and support for women in sports, from its sponsorship of incredible athletes such as Serena Williams; to the Nike Pro Hijab and plus-sizing for athletic apparel.

Social Media Listening Checklist for Europe and Beyond


All of those are guesses, of course, until we look at the actual word cloud defining these consumers’ most talked about terms. One would imagine Italy doesn’t pose many challenges, but what if you’re marketing high-end athletic apparel to a Muslim audience ?