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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). So, what is CX measurement or VoC? Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services.

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Emerging Trends In Customer Experience: The Continuing Story

Storyminers

Together, we worked on the wireless drive-thru experience for McDonald’s. Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Numbers are just measures of things that we know how to measure, but they don’t typically tell the full story.

Trends 147
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8 Insightful Customer Journey Analytics Examples and Use Cases

Pointillist

By Stephanie Ventura Customer-centric enterprises are increasing their investment in technologies that enable teams to measure and improve CX, while achieving key business outcomes such as maximizing customer lifetime value, reducing costs and more. So, how are leading enterprises using customer journey analytics in the real world?

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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

Enter text analytics. Machines (Text Analytics). All sophisticated VoC software platforms will have a text analytics module available. Let’s dig into the value that text analytics provides. Wi-Fi could be a topic, but some customers might call it wireless internet. But first, let’s take a step back.

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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Conversation is often more targeted. That is, if you are listening for it. Read more about it here.

B2B 59
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Emerging Trends In Customer Experience: The Continuing Story

Storyminers

Together, we worked on the wireless drive-thru experience for McDonald’s. Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Numbers are just measures of things that we know how to measure, but they don’t typically tell the full story.

Trends 171
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Making Your Contact Center Adaptive: Advanced Management Techniques for Quickly- Changing Customer Expectations

Storyminers

Machine vision, predictive analytics, interactive tech, responsive digital displays, and many other once futuristic visions have become common in just a few years. Video analytics and labor planning tools are matching staffing levels with customer volumes throughout the day. Is there a measurable correlation between CX and revenue?