BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 59

Marketing Social Media How To Healthcare 59

AWS Machine Learning

SEPTEMBER 9, 2022

Amp wanted a scalable data and analytics platform to enable easy access to data and perform machine leaning (ML) experiments for live audio transcription, content moderation, feature engineering, and a personal show recommendation service, and to inspect or measure business KPIs and metrics. Business intelligence (BI) and analytics.

Analytics 68

Analytics Data Customer Engagement Engagement 68

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. Adapting to market fluctuations swiftly is one of the foremost benefits of dynamic pricing.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Stay Ahead With Market Research Regular market research is vital. Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

West Monroe

FEBRUARY 13, 2024

Don shares his journey from finance to founding Satisfi Labs, emphasizing the role of AI in personalizing fan engagements and the future of digital consumerism in sports. The Premier League, Six Nations Rugby, Formula 1, and NASCAR all engaging with streaming services have further broken down geographical barriers.

Sports 98

Sports Tourism Entertainment Technology 98

CSM Magazine

NOVEMBER 3, 2023

The Importance of Customer Satisfaction in Sport Betting Customers are largely accustomed to receiving high levels of support while engaging with an extensive variety of online entertainment and retail industries and countless other online businesses.

Sports 52

Sports Customer Satisfaction Gamification Strategy 52

ProProfs Chat

JANUARY 30, 2020

Well, that’s exactly why you need to focus on engaging with your customers regularly. With consistent engagement, you’ll get to figure out: Customer pain points. Impacts of consistent engagement. And, these, in turn, will help your company create strategies that will strengthen your customer engagement process even further.

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

NetBase

MAY 2, 2019

If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. Here’s how. Look Below the Surface.

Engagement 71

Engagement Entertainment Sports Social Media 71

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Effort Score 52

CSM Magazine

APRIL 22, 2024

As the market becomes more competitive, the focus has shifted towards not only attracting customers but also retaining them through exceptional service experiences. These approaches leverage data analytics and artificial intelligence to offer a highly tailored experience that not only meets but anticipates the needs of each customer.

Customer Service 52

Customer Service User Experience Chatbots Touchpoint 52

NetBase

JUNE 20, 2019

Influencers are a big deal – especially for brands where aspiration to a certain lifestyle is part of the marketing strategy. Instagram is a major channel for such influencers to be found – which is why Instagram analytics should be a crucial component of your influencer strategy. Instagram Influencer Engagement Metrics Explained.

Analytics 43

Analytics Entertainment Retail Brands 43

Storyminers

JUNE 3, 2022

Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Brands that employ predictive analytics to serve their customers will leap ahead of those that adopt the technology just to sell more. 2016 Answer. than ever before. Here’s why.

Trends 147

Trends Customer Experience Wireless Entertainment 147

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel Entertainment 59

SurveyGizmo

DECEMBER 17, 2021

By Anne-Marie Roerink, Founder of 210 Analytics. 210 Analytics provides market research to the food retailing industry, and we use Alchemer to perform our analysis. Eating out was how we entertained with others. That is why we, and most market researchers, will continue to survey audiences throughout the coming year.

Retail 96

Retail Entertainment Trends Social Media 96

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Today, I am not going to teach you the basics of loyalty marketing. This is not a beginner’s class.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job?

Marketing 136

Marketing Analysis Brands ROI 136

BirdEye

AUGUST 28, 2023

And that’s even more true in a market that experiences rapid growth and constant change. You can splash with an up-to-speed social media strategy on the best marketing methods to reach potential customers. 3 – Sell more with social media marketing There’s a lot of value in having a brand-centric social media site.

Social Media 52

Social Media Strategy Entertainment Multi-Channel 52

AWS Machine Learning

SEPTEMBER 9, 2022

This is Part 2 of a series on using data analytics and ML for Amp and creating a personalized show recommendation list platform. The platform has shown a 3% boost to customer engagement metrics tracked (liking a show, following a creator, enabling upcoming show notifications) since its launch in May 2022. Solution overview.

Customer Engagement 71

Customer Engagement Data Engagement Metrics 71

Lithium

MAY 2, 2023

More information about the Khoros Kudos Awards can be found on the contest page on Atlas Marketing The Social Marketing Paradox - Redux Something rather curious has happened since the inception of social media. Suddenly every brand now had a mainline into their customer’s entertainment feeds. Read the helpful reply here.

Entertainment 52

Entertainment Social Media Analytics Brands 52

ECXO

APRIL 10, 2024

This could involve innovative approaches to product design, unique marketing strategies, or exceptional customer service that exceeds customer expectations. This quantum-inspired approach can lead to stronger customer relationships, increased loyalty, and a competitive edge in the market.

Connections 111

Connections Customer Experience Social Media Analysis 111

CSM Magazine

APRIL 23, 2020

So much of marketing now centres on ‘experience’, how do we provide that for our customers, how do we encourage our buyers to invest in the story of our product and how do we encourage them to share that experience, and by extension our product, on their social channels? The next frontier must be virtual.

Customer Journeys 52

Customer Journeys Customer Experience Marketing Social Media 52

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

Think Customers

OCTOBER 5, 2020

Marketers are eager to engage TikTok’s rapidly growing audience but like any platform, there’s an art and a science to creating content that will resonate on the video app. What makes TikTok such a compelling platform for consumers and marketers? So now most millennials are quite engaged in the app.

Marketing 52

Marketing Strategy How To Omni-Channel 52

Gravy Analytics

JUNE 3, 2019

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Recently visited commercial locations such as stores, restaurants, or entertainment venues. Competitive Analytics. Timestamps and device information. Attribution.

Automotive 92

Automotive Advertising Retail ROI 92

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

Innovation 100

Innovation Marketing Social Media Healthcare 100

Lithium

MARCH 1, 2022

Planning a TikTok marketing strategy can be daunting at first. The trouble here is that TikTok marketing isn’t like marketing on other social media channels; businesses have to buy into existing trends and make their content not only relevant but casual and entertaining. Hello to all of our Atlas members! Save your spot.

e-support 52

e-support Entertainment Analytics Social Media 52

CSM Magazine

APRIL 14, 2021

Survey of marketing decision-makers reveals major hurdles in updating CX strategies. Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed. Yet only half (55%) of CX and marketing decision-makers plan to implement customer analytics in 2021.

Company 52

Company Multi-Channel Analytics Study 52

NetBase

APRIL 21, 2020

?Monitoring social analytics for trends may sound boring, but P&G is proving how exciting – and lucrative – it can be. Partnering with a TikTok influencer, they offer a super timely example of trend analytics in action – and during a time when brands are searching for an edge in a depressed market.

Trends 68

Trends Social Media Analytics Video 68

BirdEye

DECEMBER 20, 2022

From impressions to reach, engagement to ad clicks, the list can seem endless. Instagram is an ever-growing social media platform that’s become a beastly marketing channel. The best thing a business can do is treat Instagram like any other marketing channel. Impact of getting more followers on Instagram. Experiment with content.

Tips 98

Tips Social Media How To Guidelines 98

NetBase

FEBRUARY 21, 2019

Other common use cases such as campaign strategy and analysis, influencer identification and engagement, and competitive analysis and category insights, going back two years (or 27 months in the NetBase platform) will suffice. Here we see comparison of the PyeongChang and Rio Games. The Rio games didn’t see a similar spike.

Analytics 40

Analytics Industry Social Media Analysis 40

SurveySparrow

SEPTEMBER 5, 2023

Differentiating in a Crowded Market Imagine two car brands with similar models and features. Brands that provide memorable interactions stand out in a crowded market. Omnichannel Engagement for Seamless Experiences From online browsing to in-person dealership visits, customers expect a seamless transition across channels.

Automotive 52

Automotive Trends Strategy Customer Experience 52

Brandwatch CX

JANUARY 29, 2024

Our social media marketing guide will get you going on that front. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results. Also, engage with other people in your industry to reach their networks. We can use Brandwatch as an example.

Social Media 98

Social Media Tips Groups Brands 98

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. Try to add a human touch by channeling your marketing efforts into personalized messaging. Retaining and Engaging Customers. Source: pexels.com. Source: pexels.com.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

BirdEye

MARCH 15, 2023

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. On the other hand, if a brand’s target audience is millennial males, research tells us that they should focus marketing efforts on Facebook.

Social Media 52

Social Media Data Entertainment Groups 52

Alida

JANUARY 26, 2017

AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. The company is engaging with fans now to exceed their expectations by the time the new stadium opens. Commit to fan-centricity.

Sports 90

Sports Entertainment Tips Guest Experience 90

C3Centricity

MAY 25, 2020

Although companies realize they desperately need to dig into data analytics to maintain their business position, 45% surveyed think their current internal IT development cycles are not sufficient for new analytics and don’t fulfill their business requirements. Data comes into its own when used for personalised engagements.

Technology 194

Technology Analysis Data Consumers 194