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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. Years ago, the term “Big Data” became popular. Here are my top five picks from last week.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever. But what is the journey of a customer in e-commerce? They might encounter a brand through advertising, social media, or word-of-mouth, sparking their interest.

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Virtual Assistance: A Guide to Industries in Need

Magellan Solutions

Marketing and Branding One of the effective advertising methods is social media. Creating an advertisement that will stand out is important, but excellent customer service is key to securing a successful transaction. Apart from that, they can also do administrative tasks such as creating reports and verifying legal requirements.

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Leveraging Data Analytics and Machine Learning to Personalize Customer Experiences

Win the Customer

In today’s data-driven world, businesses are constantly seeking innovative ways to stay competitive and engage with their customers more effectively. One of the most powerful tools experience professionals have at their disposal is data analytics and machine learning. Segmentation is a fundamental aspect of personalization.

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The ultimate guide to Facebook Shops in 2023

BirdEye

Facebook Shop vs. Facebook Marketplace Facebook Shops vs. other e-commerce platforms What do you need to set up Facebook Shops? The presence of Facebook Shop also drastically impacts the success of your targeted advertising programs. Advertising When you run targeted ads on Facebook, you can reach a wide audience range.

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12 Best Intercom Alternatives & Competitors Heading Into 2024

Kustomer

And we give them a lot of credit — over the years, Intercom has evolved into an innovative customer service software with all the bells and whistles, offering best in class tools like real-time chat support, proactive messaging, guided product tours, resolution bot, omnichannel support and tons of integrations.

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How to Use Social Media as a Customer Service Channel (+ Examples from Brands)

ShepHyken

Businesses have been using social media for years now to publish content, engage with their audiences, advertise their products, and stand up for social causes. . Data tells us that one-third of U.S. According to a report by Conversocial , 54% of customers prefer to use social media for getting support conversations started. .