NetBase

DECEMBER 6, 2019

Consumer spending is in full swing, as we count down to gift giving. What are the top holiday purchase trends consumers are sharing? Holidays offer brands lots of consumer insight, as shoppers share wishlists and purchases online. Discovering current events, trends, and preferences influencing consumer behaviors.

Trends 52

Trends Consumers Ecommerce Travel 52

InMoment XI

MAY 2, 2024

Almost all consumers, 95% to be exact, will read an online review before purchasing a product. Almost 70% of consumers trust the opinions of other consumers more than paid advertisements. As a matter of fact, 77% of consumers are willing to leave a review if asked to do so.

Retail 260

Retail Customer Retention Strategy Management 260

NetBase

DECEMBER 5, 2019

Brands are watching closely, and have begun abandoning TV spots for online advertising. Popeye’s Halts TV Advertising After Online Success. With billions of consumers participating online each day, focusing on the mere millions of television viewers may feel like faulty logic. Missing Out on Online Advertising Potential.

Advertising 52

Advertising Brands Analytics Social Media 52

CX Journey

NOVEMBER 25, 2014

Image courtesy of derekGavey Another year almost gone, and it''s time to start sharing trends and predictions for 2015! Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. This year, Robert again put together his proposed trends for the upcoming year. Let''s see what Robert predicts for the new year.

Trends 171

Trends Brands Retail Leadership 171

InMoment XI

FEBRUARY 23, 2024

Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize business practices, products, and experiences.

Marketing 260

Marketing Customer Experience Return on Investment Analysis 260

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers Advertising Social Media Culture 52

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Entertainment 67

Forrester's Customer Insights

MAY 7, 2024

AI — a catchword and momentous concept — is all-consuming. It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it. On Alphabet’s most recent earnings call, for example, […]

Advertising 35

Advertising Meeting Consumers Marketing 35

BirdEye

DECEMBER 21, 2022

Social media is an ever-changing landscape where trends rise and fall every day. If you aren’t keeping a close eye on the latest social media trends, you might be left guessing while your follower count decreases. To stay relevant on popular platforms, you need to know what’s trending and why, and how to use them to your advantage.

Social Media 97

Social Media Trends Video Brands 97

2020 Research

AUGUST 31, 2022

Retired Executive Vice President of Consumer & Market Insights at Unilever Stan Sthanunathan joins Chief Marketing Officer Ellie Ahmadi and Chief Strategy Officer Isaac Rogers for this Compelling Conversation about how to prevent the problem of needing to win back your Gen Z and Millennial customers after this recession. ET / 11 a.m.

Trends 52

Trends e-support Innovation Advertising 52

Strativity

JULY 14, 2022

released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. High Advertising Costs Are Accelerating Omnichannel Trends. According to Commerce Department data?released

Omni-Channel 52

Omni-Channel Consumers Apparel Advertising 52

CSM Magazine

APRIL 20, 2021

After the COVID-19 pandemic, consumer habits have transformed significantly. Social distancing and stay-at-home regulations have forced whole consumer segments to shop differently. A few months into COVID-19, consumer shopping online has increased across different sectors. What Are Consumer Insights?

Consumers 52

Consumers Advertising Trends Entertainment 52

SurveySparrow

DECEMBER 11, 2020

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

Advertising 52

Advertising Strategy Chatbots Social Media 52

Fox Metrics

JUNE 25, 2020

New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Voice Search. Is it working?

Trends 64

Trends Marketing Social Media Analytics 64

QuestionPro Audience

APRIL 6, 2018

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route. UNDERSTAND THE CONSUMER. MEASURE SUCCESS.

Advertising 207

Advertising Consumers Marketing Customer Journeys 207

BirdEye

MAY 9, 2024

Safe and reliable advertising is crucial for both customers and businesses today. In its report, Google showcases its relentless pursuit of maintaining a safe digital advertising environment, leveraging cutting-edge technologies like generative Artificial Intelligence (AI) and Large Language Models (LLMs) to enhance ad safety protocols.

Report 57

Report Advertising Policies Financial 57

Experience Investigators by 360Connext

OCTOBER 22, 2019

If you know how critical Customer Experience is to the happiness of your customers and your team (and if you’re reading this, I’m willing to bet you are,) you’re probably already trying to anticipate the next big trends in CX. consumers say they’re getting a good Customer Experience from companies. Let me know!

Trends 169

Trends Customer Experience Chatbots Innovation 169

Alida

DECEMBER 22, 2016

For business leaders, the new year is often a time to reflect on the biggest business trends shaping the corporate world. There isn’t a shortage of predictions on what the next year will bring, and spotting the business trends that truly matter can be difficult. Consumers have less faith in brands than ever before. percent.

Trends 0

Trends Social Media Advertising e-support 0

NetBase

JUNE 12, 2019

Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. Recurring trends – i.e., #FBF (FlashbackFriday), #FF (FollowFriday), etc. But advertising is now a long game – one based on building relationships and understanding social audiences.

Advertising 46

Advertising Analytics Sports Video 46

Forrester's Customer Insights

NOVEMBER 8, 2023

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumers 52

Consumers Brands Strategy Data 52

2020 Research

OCTOBER 18, 2022

Schlesinger Group recently presented a webinar on the topic of consumer-packaged goods counter trends for a recession. The webinar was hosted by: Stan Sthanunathan – Retired Executive VP of Consumer and Market Insights at Unilever. Consumer packaged goods companies express concerns over imminent recession and economic downturn.

Trends 52

Trends Social Media Consumers Groups 52

NetBase

JULY 28, 2020

But don’t take our word for it, we interviewed a couple of NetBase Certified Data Analysts from Doe-Anderson to share their experience around everything consumer and market intelligence has to offer. Heading Off a Crisis with Consumer Intelligence. And a huge part of that understanding requires trend forecasting.

Consumers 52

Consumers Marketing Trends Analytics 52

Oracle

DECEMBER 28, 2020

As companies continue to adapt to the changing commerce landscape consumers can expect important omnichannel advances in 2021. Following last year’s three omnichannel trends to watch out for in 2020 , this article looks at the top trends that you’ll likely see moving development forward in 2021.

Omni-Channel 75

Omni-Channel Trends Multi-Channel Video 75

Oracle

FEBRUARY 20, 2019

At NRF 2019 , we asked retail leaders, “What are the top retail trends in 2019?” ” From extended reality and actionable artificial intelligence to autonomous checkout, hear about 10 of the hottest retail trends and technologies they see making a difference in shopping experiences this year. Copyright © 2018 Oracle.

Retail 89

Retail Trends Competitive Advantage Consulting 89

NetBase

JUNE 9, 2020

Standing out from competitors today requires strategic marketing informed by digital consumer intelligence. Understanding the consumer journey and how to message out at each stage. Ways consumer perception impacts brand health. 88% of consumers trust online reviews as much as personal recommendations.

Consumers 67

Consumers Brands Social Media Advertising 67

BirdEye

NOVEMBER 21, 2023

Running an interior design business presents unique challenges, from sourcing materials and managing client expectations to navigating the ebb and flow of design trends. This constant pursuit of innovation demands staying ahead of trends, adapting to evolving technologies, and ensuring the business is profitable.

Marketing 109

Marketing Social Media Advertising Tips 109

QuestionPro Audience

APRIL 11, 2018

Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. Digital trailblazers are also increasingly popular with both brands and consumers alike.

Social Media 150

Social Media Advertising Consumers Brands 150

Comm100

JANUARY 14, 2016

If there is one thing that’s certain, it’s that modern consumers are much more tech-savvy than those from past generations. As technology continues to open new avenues for innovation and business transformation, so too will the shopping and buying habits of consumers. What does this mean for your company?

Omni-Channel 0

Omni-Channel Trends Self Service Customer Service 0

delighted

NOVEMBER 19, 2021

This post contains key demographic takeaways from our 2021 Omnichannel Consumer Trends study. . Consumer spending plunged amidst lay-offs and shelter-in-place orders. Both consumers and businesses innovated to keep up with the limitations. Other shopping trends found from the study.

Trends 52

Trends Retail Fashion Omni-Channel 52

CSM Magazine

JANUARY 31, 2022

A study revealed that consumers prefer eco-friendly packaging. Market research shows that an eco-conscious demographic is making waves at the moment and is starting a long-term trend. Simply put, there has never been a better time to switch to green business methods and advertise your brand as a sustainable one. Cut energy use.

Consumers 52

Consumers How To Advertising Social Media 52

Hallmark Business Connections

JUNE 2, 2021

As noted in Deloitte’s 2021 Global Marketing Trends report , purpose-driven marketing pays off in improved loyalty and recognition. And statistics from a 2019 Porter Novelli/Cone Purpose Biometrics Study suggest that about 8 in 10 consumers will put their loyalty toward purposeful brands. Remember that people still buy from people.

Advertising 52

Advertising Marketing Brands Connections 52

ShepHyken

JANUARY 21, 2024

My Comment: We open this week’s Top Five roundup with four experts from Gartner who share their thoughts about the top three customer service and support trends for 2024. Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week.

Customer Service 60

Customer Service Self Service Trends Loyalty Programs 60

CSM Magazine

JANUARY 17, 2024

A well-executed product branding strategy communicates the features, shapes perceptions, and builds emotional connections with consumers. High-quality branding signals reliability and authenticity to consumers, acting as a beacon of dependability amidst a sea of options.

Brands 52

Brands Advertising Consumers Loyalty 52

NetBase

JULY 30, 2020

Listening as the new consumer love. The future of podcasting from a market and consumer standpoint. And before we get going, here’s a few stats around the podcasting space that might surprise you: 2020 podcast advertising revenue in the U.S. And despite the hiccups of COVID-19, all signs suggest the trend will continue.

Brands 97

Brands Advertising Trends Consumers 97

Magellan Solutions

MARCH 14, 2021

ECommerce Call Center Services: What Trend Should You Follow This 2021? It is due to the fact that most of the consumers can’t go outside to buy products. With this in mind, what are the ecommerce service trends that we should look out for this 2021? Majority of consumers right now have their own smartphones.

Ecommerce 52

Ecommerce Call Center Trends e-support 52

C3Centricity

JULY 26, 2018

And secondly, they think that knowing the trends will somehow protect them from future risks and catastrophes. And secondly, they think that knowing the trends will somehow protect them from future risks and catastrophes. The Problem with Trend following alone.

Competitive Advantage 120

Competitive Advantage Advertising Trends Exercises 120

Oracle

MARCH 28, 2019

The business-to-consumer landscape is constantly shifting, especially as new technologies appear that make it easier, faster, and more effective to sell directly to buyers. Check out these 3 ways B2C is changing along with the buying habits of the modern consumer, and how technology is helping keep the pace. What is B2C?

B2C 73

B2C Consumers Retail Ecommerce 73