Advertising Connections Customer Engagement Multi-Channel 
Totango
MAY 3, 2019
If you retain customers , they’ll spend far more than the price of their initial purchase over a lifetime. Plus, current customers are more likely to make major purchases or upsells. But the only way to cultivate this prized group is to form meaningful connections which increase customer engagement and loyalty.
Michelli Experience
MAY 1, 2018
Once upon a time, brands purchased advertisements which effectively influenced prospective buyers. In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., network television, radio, newspapers, and magazines). Favoring Social Media Influencers. But are they worth it?
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BirdEye
NOVEMBER 20, 2023
We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. It also offers segmentation tools that provide personalized customer experiences.
BirdEye
FEBRUARY 21, 2023
Social media has completely changed the way we communicate and connect with one another over the past two decades. It’s especially important for local businesses looking to connect with their communities and grow their customer base. It’s an essential part of our everyday lives, and there are no signs it’s slowing down.
Win the Customer
DECEMBER 25, 2019
The significant benefits of effectively engaging with customers on social channels make the investment worthwhile. “Social care” isn’t anything new, but providing effective multi-channel customer service that includes social care can be pose significant challenges for organizations big and small.
Optimove
AUGUST 31, 2023
In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.
SmartMessage Blog
JUNE 6, 2023
Marketing communication is the set of strategies and tools that a business or brand uses to reach the target audience, promote its products or services, influence customers, and establish relationships. It also plays an important role in retaining existing customers. What Are the Characteristics of Marketing Communications?
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