BirdEye

JANUARY 12, 2024

In other words, hyperlocal social media marketing ensures that your message resonates with the people who are most likely to visit your store, use your services, or engage with your brand. Hyperlocal social media marketing, or hyperlocal advertising, is a strategy that zeroes in on a narrowly defined audience within a local area.

Social Media 107

Social Media Marketing Advertising Trends 107

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

CSM Magazine

DECEMBER 22, 2023

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Strategy Marketing Gamification 52

BirdEye

APRIL 25, 2023

If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town. Pay-per-click (PPC) advertising 12. Invest in traditional advertising 14. Participate in local events 17. Identify individuals who align with your brand and have a strong local following.

Social Media 98

Social Media How To Advertising Sports 98

BirdEye

MAY 3, 2023

The right marketing channel: Allows you to reach diverse audiences Is ideal for promoting specific products and services Increases brand visibility Boosts audience engagement Builds online communities with loyal patrons for your brand Every marketing channel has its core demographics; businesses may need more than one to reach their target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. Your brand requires a Martech Stack that provides flexibility and robust capabilities to track ROI and identify potential relationships that brands may otherwise miss out on. Management.

Tools 98

Tools Brands Ecommerce Advertising 98

Lumoa

JANUARY 2, 2023

From gathering feedback on the efficiency of delivery, to learning what product features are most appreciated by customers , using tNPS helps companies uncover insights and make improvements, which leads to happier customers who will be more likely to trust in a brand’s products or services. Types of transactional NPS (tNPS) surveys.

Net Promoter Score 208

Net Promoter Score NPS Effort Score Survey 208

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Likewise, for companies using traditional marketing methods, these surveys can assess the impact of non-digital efforts like flyers and in-person events.

Survey 78

Survey Social Media Advertising Analysis 78

BirdEye

MAY 10, 2023

A good marketing strategy may include the following: Your company’s value proposition (what it brings to the table) Brand messaging Details about your customer demographics Channels to reach customers with your messaging 12 Top marketing strategy examples Use the following marketing strategy examples to aid your strategy efforts.

Examples 98

Examples Strategy Tips Marketing 98

BirdEye

NOVEMBER 21, 2023

In this blog, we’ll explore 18 proven jewelry store marketing strategies to capture attention, strengthen your brand, and drive sales. 18 jewelry store marketing strategies to fuel business growth Succeeding with jewelry marketing requires a strategic combination of brand-building and customer acquisition strategies.

Marketing 109

Marketing Social Media Advertising Brands 109

Optimove

JULY 7, 2019

Why Top Brands Chose Optimove’s CDP over the Competition. Optimove’s Customer Data Platform empowers brands to improve customer experience, retention and LTV by: Unifying and viewing all customer data in a single customer view. contact-form-7] Optimove is used by 350+ customer-centric brands. Go for it - it's worth it.

Brands 76

Brands Multi-Channel Advertising CRM 76

BirdEye

APRIL 24, 2023

This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. It evens the playing field and allows you to compete with bigger brands. On the other hand, digital marketing strategy includes a broader range of tactics like paid advertising and SEO.

Marketing 93

Marketing Social Media B2C Advertising 93

QuestionPro Audience

JULY 26, 2018

Creativity is indispensable to branding and any marketing strategy in general. What’s more, having a strategic roadmap before producing any creative effort ensures a brand engages with the right audiences at the right time. Like Da Vinci, your brand should intimately know its audiences when it comes to creativity.

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

BirdEye

AUGUST 25, 2023

Social media is an amazing platform for customers to discover brands, local businesses, and products for their needs. With a solid presence on social media platforms, businesses can do more than just advertise. This grows brand awareness and eventually, your sales. And that is what social shopping is.

Social Media 98

Social Media How To Ecommerce Advertising 98

BirdEye

NOVEMBER 10, 2023

Improved brand awareness that comes from social media presence, organic content marketing, and email marketing. The more they see your brand, projects, and customer reviews, the more likely they will call. Advertising your availability can make customers happier to approach you than others who need multiple phone calls and scheduling.

Marketing 57

Marketing Strategy Social Media Advertising 57

Natalie Petouhof

JANUARY 6, 2017

But if a brand is going to use video, understand that shoppers of shoppers expect a consistent set of visual content across desktop and mobile devices. times more likely to purchase than non-viewers and more than half of the marketing professionals worldwide name video as the type of content with the best ROI. With over 1.5

ROI 40

ROI Video Advertising Apparel 40

Gravy Analytics

JUNE 3, 2019

That data, known as location data, can include: A mobile advertising ID number that identifies the mobile device without collecting or sharing personally identifiable data. Large enterprises have been using location information to make business decisions and improve their ROI for years. Audience Targeting for Advertising.

Automotive 92

Automotive Advertising Retail ROI 92

SurveySparrow

APRIL 23, 2023

By targeting prospects more likely to become customers, you can allocate your resources more effectively, resulting in a better return on investment (ROI). Increased Brand Awareness and Reputation Building demand for your products or services involves creating awareness and positioning your brand as a thought leader in your industry.

B2B 52

B2B Marketing Social Media Advertising 52

BirdEye

DECEMBER 8, 2023

Here are 10 unique carpet cleaning business names 6 things to keep in mind when rebranding your carpet cleaning business 9 creative carpet cleaning advertisements ideas Where can you advertise your carpet cleaning business for free? How do you advertise your carpet cleaning business for free? Drives revenue growth efficiently.

Tips 57

Tips Strategy Marketing Social Media 57

AWS Machine Learning

APRIL 4, 2024

Challenges with channel video segmentation Our technology is based on artificial intelligence (AI) and specifically computer vision (CV), which allows us to track brand exposure and identify its location accurately. For example, we identify if the brand is on a banner or a shirt.

Sports 71

Sports Analysis Video Multi-Channel 71

CSM Magazine

MAY 6, 2024

Online popup builders have become effective tools for creating interesting and dynamic experiences that increase user engagement, conversions, and brand loyalty. Users can simply edit features like text, photos, buttons, forms, and animations to reflect their brand identity and goals. Key features of popup builders 1.

Analytics 52

Analytics CRM User Experience Tools 52

BirdEye

APRIL 20, 2023

Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. You can also use local groups and hashtags to promote your business, letting you put your brand in front of an audience that is more likely to become customers.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

CloudCherry

MARCH 15, 2018

Today, customers aren’t just leaving some of the biggest telecom brands in the world (Comcast ring a bell?) Given what’s happening in the market, it is crucial for telecom brands to not go out all guns blazing and pump millions of cash into advertising and marketing to attract new customers. Source: Wikipedia.

Wireless 210

Wireless Customer Retention Call Center Advertising 210

Thematic

FEBRUARY 11, 2024

I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year , I’d like to share my experiences and learnings. First, it’s hard not to compare two events. VIPs saw a show there during the event. The rooms were large, comfy and high-tech enabled.

Conference 62

Conference NPS Hotels Self Service 62

DemandJump

NOVEMBER 4, 2020

For advertisers and marketers, this means mobile, in-app advertising is essential to create a fully functional marketing funnel. This is because mobile users may see lots of different in-app advertisements, even across multiple apps, before they decide to follow the call to action. This is a 21% increase from 2018.

Multi-Channel 98

Multi-Channel Advertising Guidelines Social Media 98

BirdEye

MARCH 29, 2024

Utilizing these networks can significantly enhance your marketing ROI by targeting a more relevant audience. By leveraging these networks, real estate professionals can enhance their online presence, connect with relevant audiences, and increase their marketing ROI.

Social Media 57

Social Media Tips Sales Advertising 57

BirdEye

NOVEMBER 16, 2023

The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. Draw up a budget: Draw up a marketing budget that you can invest in content development, paid advertising, and other campaigns.

Marketing 62

Marketing Social Media Advertising Chatbots 62

CX University

MARCH 11, 2024

MMPs play a crucial role in the mobile marketing ecosystem by collecting, standardizing, and presenting data from marketing campaigns, allowing brands to gain insights into the overall return on investment (ROI) of their marketing efforts. How 5 Brands Craft Excellent Omnichannel Experiences. Available: [link] SuperOffice.

Omni-Channel 52

Omni-Channel Analysis Data Touchpoint 52

Optimove

JULY 18, 2019

Why Top Brands Chose Optimove’s CDP Over the Competition. Optimove’s Customer Data Platform empowers brands to improve customer experience, retention and LTV by: Unifying and viewing all customer data in a single customer view. contact-form-7] Optimove is used by 350+ customer-centric brands. Go for it - it's worth it.

Brands 40

Brands Multi-Channel Advertising CRM 40

C3Centricity

APRIL 3, 2019

Management are renowned in most organisations for “innocently” posing questions when passing marketers in the corridor or while socialising at a company event. WHO ARE OUR BRAND’S CUSTOMERS? She shops in local supermarkets and gets advice from friends on Facebook, about the best brands to buy and what’s on offer.

Marketing 192

Marketing How To Advertising Brands 192

Grade.us

JANUARY 12, 2021

Arts, Entertainment and Events. What about Yelp’s impact on brands? Yelp has a variety of tools, resources and programs brands can use to achieve broad business goals. Request a Quote: In 2014, Yelp changed the " Message a Business " button to " Request a Quote " for brands in service-related categories.

Advertising 35

Advertising How To Social Media Connections 35

ShepHyken

SEPTEMBER 15, 2017

Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. AIM will allow brands to dive deep the realm of keyword search, blogs, customer surveys, social media profiles and all sorts of other online data. Maximizing Team Creativity.

Customer Engagement 199

Customer Engagement Engagement Marketing Fashion 199

NetBase

OCTOBER 18, 2019

When caught in the crosshairs of off-topic brand mentions, it’s important to know what’s happening and why. And having the ability to quickly assess whether your brand should be redirecting or embracing the activity – in real-time, is essential. Not every brand is able to replicate that sort of “be everywhere” approach though.

Brands 40

Brands Advertising Sports ROI 40

NetBase

OCTOBER 18, 2019

When caught in the crosshairs of off-topic brand mentions, it’s important to know what’s happening and why. And having the ability to quickly assess whether your brand should be redirecting or embracing the activity – in real-time, is essential. Not every brand is able to replicate that sort of “be everywhere” approach though.

Brands 40

Brands Advertising Sports ROI 40

BirdEye

JUNE 30, 2022

These expert tips can help both brand new and well-established businesses reach new and existing customers in their immediate area. It can also help national brands with a strong local presence. For example, a national grocery store chain could use a local marketing plan to advertise its stores in specific neighborhoods or regions.

Marketing 97

Marketing Social Media Advertising Effort Score 97

Second to None

MARCH 14, 2018

Integrating this experiential aspect into your brand identity is challenging, because it means capturing an accurate reflection of what is drawing members to participate in each individual community you serve. Not every great experience makes a great experiential marketing event. Executing a Memorable Event.

Strategy 54

Strategy ROI Social Media Return on Investment 54

Hallmark Business Connections

OCTOBER 1, 2020

As someone who uses every channel available and, like many of you, invests heavily in digital technology and paid media advertising, I know that that there is still a time and place for sending a tangible mail piece. It can be difficult to gain and hold the attention of consumers long enough to tell your brand or product story.

Multi-Channel 53

Multi-Channel Case Study ROI Advertising 53