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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. For brands, message relevancy and personalization are key to mitigating marketing fatigue. This post highlights Optimove 2023 surveys of more than 2,000 consumers.

Consumers 111
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Birdeye View 2023: Learn more about our keynote speakers

BirdEye

The 7th-generation entrepreneur has founded five multi-million dollar companies and has lent advisory expertise to over 700 brands. The post Birdeye View 2023: Learn more about our keynote speakers appeared first on Birdeye Customer Experience Management. Secure your seat for Birdeye View here.

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How to boost your brand with automated review sharing

BirdEye

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. According to our data: Businesses received an average of 66 new Google reviews per location in 2023.

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Top 10 Cyber Monday SaaS Deals in 2023

SurveySparrow

Top 10 Must-Have Cyber Monday SaaS Deals Platform Discount Offered Validity Internxt 91% 13 Nov – 30 Nov 2023 Scalenut 60% Until Dec 1, 2023 Plerdy 50% 24 Nov – 1 Dec 2023 Snov.io Discount Offered: Get a whopping 91% off, valid from November 13 to November 30, 2023 2. Source: snov.io

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Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action

AWS Machine Learning

Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion.

Loyalty 81
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A Survey of B2C Marketing Executives Reveals They Allocate Most of Their 2023 Budget to Costly Acquisition Versus Retention

Optimove

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one. Read the full report here.

B2C 93
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2023 Banking Outlook: Mid-Year Update

West Monroe

In our 2023 Outlook: The Future of the Banking Industry , we anticipated murky waters and a rising need for the use of digital solutions to better evaluate profitability, identify key customer touchpoints, and work to prevent deposit outflows and overconcentration. Are there channels more optimized to bringing in stickiest deposits?

Banking 52