Global Marketing Automation Spending Will Reach $25 Billion By 2023
Forrester's Customer Insights
APRIL 30, 2018
In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on […]. Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market.