article thumbnail

Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. .” Ad spend shakes up.

article thumbnail

Generative AI and multi-modal agents in AWS: The key to unlocking new value in financial markets

AWS Machine Learning

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. One of the ways to handle multi-modal data that is gaining popularity is the use of multi-modal agents.

Financial 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Pulse Europe 2018 Taught Us About Customer Success in EMEA

Gainsight

In case you missed it, or just want to relive the magic, we’ve summed up some memorable moments and takeaways from Pulse Europe 2018. A popular theme at Pulse Europe 2018 was CS > CSM. As our CEO Nick Mehta put it, Customer Success is both a role and a strategy. There were so many of them, it was challenging, but here goes!

article thumbnail

Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

Compare this to a typical loyalty program where only your top 20-30% of customers engage, and it becomes clear that investment in better-quality loyalty strategies really does pay. Diversification Across Channels. With clever tech, comes increasingly brighter hopes for multi-channel loyalty marketing. Onward and Upward.

Loyalty 45
article thumbnail

7 Social Media Marketing Strategies to Drive Results

ReviewTrackers

7 Social Media Marketing Strategies to Drive Results . That’s why you have to develop an execution strategy; otherwise, your content runs the risk of falling through the cracks. List down your closest competitors and check out which channels they’re using. 2: Develop a Winning Content Strategy. Identify your goals.

article thumbnail

What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Concourse Sports , a multi-channel retailer, increased the amount of reviews for their stores by 2,800 percent on Google and Facebook. Concourse Sports increased organic sales by 22 percent in August 2017 because of several factors, including a positive online brand reputation, a revamped retargeting strategy, and a win-back campaign.

Brands 104
article thumbnail

How to Improve Customer Experience in the Insurance Industry

Ecrion

trillion in 2018? This means that when they’re trying to purchase something, expecting the same high-quality level of customer service throughout each channel that they’re using. Chances are your company offers a multi-channel approach to keep your customers both engaged and satisfied. Get the Infobrief.