Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. of revenue on it.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

CSM Magazine

AUGUST 10, 2017

We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities. The group has a 7,500-strong customer insight community called ’The Inside Panel’, which helps generate a better understanding of consumers, creating more appealing advertising and content.

Customer Insights 40

Customer Insights Customer relationships CRM Comparison 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. The digital coupons that are a primary feature of most grocery schemes are …replicated across all of the programs…which limits the loyalty impact.’[i]. Sameness even extends to discounting.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Eptica

NOVEMBER 21, 2018

Date: Wednesday, November 21, 2018 Author: Anne-Claire Bellec - Marketing Director Why listening to your customers is vital to success this Christmas. Published on: November 21, 2018. The key is delivering a customer experience that engages consumers and builds loyalty, particularly online.

Net Promoter Score 62

Net Promoter Score Retail Ecommerce Social Media 62

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

GetFeedback

JANUARY 21, 2019

A successful content marketing strategy relies on good customer feedback. Without knowing what your customers want, it’s impossible to develop valuable content that generates brand loyalty and business leads. In fact, 2018 study by Clutch revealed that 73% of consumers made a purchase based on marketing content they’ve viewed.

Survey 210

Survey Marketing How To Infographics 210

Alida

DECEMBER 20, 2017

Subscribe to the Vision Critical blog newsletter for more stories like these in 2018. Insight-driven businesses take off. According to Forrester, insight-driven businesses are on track to steal $1.2 These organizations prioritize customer insight, leveraging data and analytics in every step of their decision-making.

Retail 154

Retail Study Innovation ROI 154

Storyminers

JULY 6, 2020

Adam Toporek is an internationally-recognized customer service expert, keynote speaker, and frontline trainer who helps organizations get results by thinking differently about customer service. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Second to None

FEBRUARY 19, 2019

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards. 3] [link]. [5] 5] [link]. [6]

Industry 73

Industry Brands Rewards Programs Loyalty 73

Storyminers

JULY 6, 2020

Adam Toporek is an internationally-recognized customer service expert, keynote speaker, and frontline trainer who helps organizations get results by thinking differently about customer service. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Second to None

FEBRUARY 19, 2019

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards. 1,2,4] (2018). PYMNTS.com. [3]

Industry 48

Industry Brands Rewards Programs Loyalty 48

C Space

AUGUST 5, 2018

We live in a world where online communities are ubiquitous, with almost every global brand using some form of it to uncover insight that leads to business change. July 10, 2018. An opportunity to bring the customer, and customer insight, inside a business in an unprecedented way. by Jamie Grill-Goodman RIS News.

Retail 40

Retail Customer Centricity Study Travel 40

Second to None

FEBRUARY 19, 2018

With that in mind, here are four key concepts to keep in mind when thinking about how you’ll do personalization in 2018: 1. Companies that think they’re good at listening to their customers often pay attention to the wrong things. Retailers should be doing the same thing.”. Do your customers trust you?

Retail 59

Retail Brands Consumers Guidelines 59

Forrester's Customer Insights

OCTOBER 26, 2018

This blog post is part of Forrester’s Holiday 2018 retail series. With Black Friday less than a month away, it’s only a matter of time before holiday promotional activity reaches a fever pitch. But for many consumers, the holiday shopping season brings with it an intense mix of emotions.

Retail 44

Retail Consumers Customers Loyalty 44

Forrester's Customer Insights

SEPTEMBER 5, 2018

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. Taking a step […].

Connections 116

Connections Customer Experience Brands Financial 116

PK

APRIL 16, 2018

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering. BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, a Seattle-based customer experience strategy consultancy.

Company 40

Company Telecommunications Competitive Advantage Transportation 40

Eptica

DECEMBER 11, 2019

on average in 2018 to £3.89 Ideally, you want to build on what you can learn from the NPS with more granular customer insights to reveal why your score is moving in a particular direction. The rise of web chat Web chat is continuing to grow, especially in retail. per contact to £3.18.

Self Service 75

Self Service Customer Service Social Media NPS 75

Customer Alignment

DECEMBER 18, 2017

As I was considering ‘what to expect in 2018’, I took a step back and contemplated 2017. Without confidence in text analytics, this vast and expanding unstructured data has remained ‘dark data’ as some call it – the untapped bank of customer insight. This is set to change in 2018 – so watch out for that. Forget failures.

Omni-Channel 45

Omni-Channel Customer Journeys Chief Customer Officer NPS 45

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* B2B and B2C customers reported wanting the following during their journey: • High-value customer experiences across every point of contact with the organisation.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Customers expect recommendations and content to truly reflect their preferences. The highest-ranking answer? ‘No

Customer Experience 49

Customer Experience Video Sales ROI 49

SurveySensum

JULY 14, 2020

He carries broad knowledge across Customer Experience, Customer Engagement, Strategic Vendor Management, Relationship Marketing, Product Development, Risk & Partnership Management, and Online & Offline Retail Management. Ian Golding – Customer Experience Consultant, Speaker, Author, Blogger.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Pointillist

APRIL 26, 2018

As per the ‘State of Customer Experience in 2018’ survey , one of the biggest roadblocks to delivering exceptional customer experience is dealing with customer data. Achieving a single customer view, however, still seems out of reach for many businesses. By Swati Sahai.

Customer Experience 72

Customer Experience How To Effort Score Touchpoint 72

Qualtrics

OCTOBER 19, 2021

Since its inception in March 2018, the Qualtrics Partner Network (QPN) has provided organizations with access to best-in-class experience management consulting, technology, and services. ServiceNow provides a smoother and more impactful way to put an organization’s insights into action. FullStory: Technology Partner of the Year.

Meeting 52

Meeting Innovation Consulting Employee Experience 52