Remove 2016 Remove Brands Remove Customer Journeys Remove Examples
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Customer Journey Mapping – an art or a science? Part 1

Ian Williams

In this two part blog, we take a look at Customer Journey Mapping. In this first blog, we examine the origins and principles of journey mapping, with the follow on blog looking at different elements, approaches and methodologies. CX (Customer experience) is the real deal. Is CX a completely new concept?

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What is relationship marketing: examples and strategies

BirdEye

Benefits of relationship marketing Different types of relationship marketing Top 7 relationship marketing strategies Real-world examples of relationship marketing in action FAQs about relationship marketing Final thoughts on relationship marketing What is relationship marketing?

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How to Keep Customer Journeys on the Frictionless Path

CSM Magazine

Businesses that optimise both the customer journey and the customer experience are rewarded with strong customer retention, revenues and brand reputation. But so many fail at the first hurdle because they don’t take the time to understand the customer journey. These journeys are more common than ever.

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Four key themes from eTail East 2016

OpinionLab

Theme 2: Customer journey maps are the answer to your problems. Takeaway one leads neatly into the second takeaway from eTail East: how do you create a frictionless, enriching and consistent customer journey at all touchpoints? Customer journey mapping. The key to this?

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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Boosting customer satisfaction with Alliant Energy.

ROI 100
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6 Steps to Help You Put Customers at the Center of the Organization, Part 2

CX Journey

It was published on their blog on October 25, 2016. In this second part of a two-part series, I continue detailing some important ways to ensure that your company is putting the customer at the center of all it does. In Part 1 of this two-part series, I left off with Step 3: Outline the Customer Lifecycle. CRM data, and more.

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6 Steps to Help You Put Customers at the Center of the Organization, Part 1

CX Journey

It was published on their blog on September 28, 2016. In this first part of a two-part series, I'll outline some important ways to ensure that your company is putting the customer at the center of all it does. For customers, right? To create and to nurture a customer, to be specific. Outline the customer lifecycle 4.