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The social media dilemma: how to get the most dangerous customer service channel right

Vonage

Social media: a platform that allows consumers to say anything they like about a brand – and broadcast that message to the world. When you think about it, it’s not surprising that many businesses consider social media to be one of the dangerous communication channels. However, it’s not all bad.

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New Report Reveals How to Build Customer Confidence in 2015

Experience Investigators by 360Connext

The latest Retail Customer Experience report, Retail Future Trends 2015 , highlights how both consumers and retailers are feeling about trends in retailing. The survey results from consumers highlighted what customers are really seeking. Want to appeal to consumers in retail? Showcase how products can be used.

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Social Media Week NYC Recap

NetBase

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Hillary Saviello – Digital & Social Media Manager, Communications, Global Policy and Advocacy, The Rockefeller Foundation.

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How to Improve Credit Union Member Engagement

Comm100

There is no doubt that many consumers look to credit unions for lower fees and higher savings rates, but there’s more to credit unions’ popularity than just the financial gain. Many consumers choose to join a credit union based on this principle, and so expect to receive the very best member engagement that reflects this priority.

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How to Create Your Customer Journey Map and Optimize the Touchpoints

Retently

What’s more, it seems that 51% of customers leave a brand because of poor experiences, and 81% of consumers say them switching brands could have been prevented by the business in question. It’s likely because many brands don’t understand consumers. Consumer demands and behaviors can also influence your customer journey map.

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What were the key customer experience topics in 2015?

Eptica

Date: Wednesday, January 6, 2016 What were the key customer experience topics in 2015? However, before exploring some of these trends in future blog posts, I’d like to take the opportunity to review 2015 – specifically some of the most popular topics covered by the Eptica blog. Published on: January 06, 2016.

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Beyond Facebook: 4 types of online communities and best practices on how to use them

Alida

Here’s a look at the four different types of communities, the main advantages of each and our recommendations on how to get the most out of them. Brands use social communities mostly for marketing purposes, broadcasting information, building brand awareness and reaching greater audiences for campaigns and messaging.