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Report: The State of the CX Management, 2015

Experience Matters

We just published a Temkin Group report, The State of the CX Management, 2015. Here’s the executive summary: For the sixth straight year, Temkin Group surveyed nearly 200 large companies to evaluate the state of their Customer Experience (CX) management. This year we found an abundance of CX ambition and activity.

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Just Published: The Forrester Wave--Cross-Channel Campaign Management, Q3 2014

Forrester's Customer Insights

Today most enterprises rely heavily on technology to help them interact with customers across channels, and as we evaluated in the newly published Forrester Wave: Cross Channel Campaign Management, Q3 2014 , brands have several compelling choices. Cross Channel Campaign Management. customer analytics.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

As a result of being continually subjected to scathing customer reviews, United’s NPS score has hovered around 10 since 2014. Such a personalized touch helps customers feel valued and appreciated, likely contributing to the high NPS scores that Starbucks has consistently enjoyed for many years.

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What Every C-Suite Leader Needs to Know about Customer Experience

Experience Investigators by 360Connext

They create a top level for Customer Experience (usually a VP of…customer experience or customer insights) and wish that leader well. I believe that leading with a focus on the customer experience will absolutely deliver for organizations and their leaders. Customer Experience Is Happening Already.

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Forrester Report on the State of Customer Analytics 2018

CloudCherry

With growing maturity among firms in their application of analytics, we see more firms opening up to the idea of using analytics in areas that are beyond marketing and CX like product development, enhancement, operations management, pricing decisions, etc. Customer Analytics is gaining more maturity and sophistication.

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

In my post last year, I named 2014 “ The Year of Empathy.” We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs.

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Why I Prefer Not To Do Business With Customer-Centric Businesses

Maz Iqbal

Here is what The Economist said back in July 2014: … on July 21st Tesco abruptly announced that Mr Clarke would be leaving his job, apparently prompted by a warning that profits in the first half of 2014 would come in “below expectations”. Management chose not to invest in the stores or the shopping experience in the stores.