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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. They envisioned a landscape where exceptional customer service, inviting environments, and a commitment to personal connections prevailed over the conventional transactional approach.

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Communication — Essential to Creating and Sustaining a Customer-Centric Culture 

ijgolding

The Shop Direct Board of Directors with the stiletto shoe at the launch of ‘Feet in the Street’ in 2010. Over the last few months, I have been exploring in detail my perspective on seven ‘tips’ that will enable any organisation to become genuinely customer centric.

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The Power of Customer-Centric Solutions

Horizon CX

Bosworth and Holland have also published a more updated version of the concept in a book published in 2010 titled Customer-Centric Selling, Second Edition which is worth checking out as it addresses more of the current trends in the digital sales and business environment.

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Customer Centric Internal Branding

ClearAction

Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. Living the brand promise is another way of describing customer centric internal branding. Customers will certainly agree that actions speak louder than words.

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A Belated Thank You To Tony Hsieh

Kerry Bodine

Amazon tells me that I last purchased Tony Hsieh’s book Delivering Happiness on August 26, 2010. With every page turn I soaked up his beliefs that corporate culture and customer-centricity could lead to wild business success. 1) I would devote my career to helping organizations improve their customer experiences.

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Actioning Customer Feedback: The Secret to Turning Difficult Customers into Loyal Advocates

C3Centricity

This is a great example of exceeding the customer’s expectations, creating even greater delight. In the case of the 2010 recall, due to accelerator pedal issues, Toyota swiftly communicated with affected customers, provided fixes, and introduced enhanced safety measures.

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Communication, communication, communication! Why you cannot ‘over’ communicate when it comes to Customer Experience

ijgolding

If you have the intention of becoming a more customer centric business – you need to tell your people. Communicating the Customer Experience needs to be continuous, innovative and engaging. The Shop Direct Board of Directors with the stiletto shoe at the launch of ‘Feet in the Street’ in 2010.