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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. It’s just not easy to catch the right trend wave.

Trends 170
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Being bold with your IP legal investment strategy during challenging times

Clarivate

With market uncertainty now the norm rather than the exception, IP legal teams regularly face multidimensional challenges. A 2020 report by McKinsey & Company found that organizations that invested in innovation during the financial crisis of 2009 outperformed the market by 10% during the crisis and by 30% in the post-crisis years.

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4 customer-based strategies health care can learn from retail

Alida

Smartphone and personal computer buyers have countless options on the market today. Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience.

Retail 154
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Looking Back While Running Forward: How Optimove Future-Proofed Its Data and Realtime Capabilities on the Fly

Optimove

The position of the innovator is one we at Optimove have known very well since the company was founded in 2009 – which makes us a proud member of a small group of companies that paved the way on which the CRM Marketing industry is racing nowadays. We had to adapt and evolve, without a pit stop for a quick breather.

Data 52
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Assessment for Almost-Automatic CX Excellence

ClearAction

It’s for everyone who collects and manages insights: Marketing, Customer Experience, Customer Success, Customer Service, Partner Experience, and Employee Experience teams. 5 CXM competencies are Metrics & Analytics, Improvement & Design, Culture & Accountability, VoC & Intelligence, and Operationalized CX Strategy.

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Learn from Wells Fargo

ReviewTrackers

The founders of boutique and luxury hotel booking platform Mr. & Mrs. Smith say that word of mouth is the best form of marketing, according to Skift. “I think advocacy is still the best marketing,” James Lohan, co-founder of Mr. & Mrs. Smith, said at the Skift Forum Europe. Get the Guest Talking.

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

the first to market customer relationship management software solution that pioneered the space 30 years ago and is still innovating today, so he has a bit of a unique perspective on how customer communication has evolved and where it’s heading. Swiftpage is the owner of Act! , By 1989, just 15 percent of U.S.

CRM 98