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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products.

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10 Customer Service Podcasts to Add to Your Rotation

Kustomer

Since formally hitting the scene in 2004, the podcast space has become an exciting resource and touchstone for business information and trends. Then in 2004, BBC and The Guardian journalist Ben Hammersley merged the words ‘iPod’ with ‘broadcast’ officially coining the term ‘podcast.’ The Power of the Podcast. Experience This!

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25 important social media questions, answered

BirdEye

Social media is a daily part of our lives, but many companies still have questions about it. These are just a few of the social media questions that businesses are asking. In this blog post, we’ll answer 25 of the most important social media questions. Social media questions: The how?

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Millennials (also called Gen Y)- born in between 1982 and 2004. According to a study , boomers put a premium on price points above all other things when considering a product or service. Your brand could succeed in marketing to this generation through social media and SMS. Matures- born before 1945. Millennials.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Millennials (also called Gen Y)- born in between 1982 and 2004. According to a study , boomers put a premium on price points above all other things when considering a product or service. Your brand could succeed in marketing to this generation through social media and SMS. Matures- born before 1945. Millennials.

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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. Founded in 2004, Stanford University’s Hasso Plattner Institute of Design broke down Design Thinking into five distinct phases: Empathize : Understand your customer.

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