Are Your CX KPIs Crystal Balls or Rear-View Mirrors?
APRIL 16, 2018
Can you measure CX real-time, in the moment? Are you confident that you have an objective measure of your CX? Can you benchmark your CX with your competitors? In my experience, the answer for most organizations is “No.”. Organizations find themselves anxiously awaiting CSAT and NPS results, investing dollars and time in the process. Don't get me wrong. These KPIs are great metrics. They are common, simple, and easy to understand.