Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights
InMoment XI
AUGUST 3, 2023
Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. Moreover, the sheer volume of unstructured data can overwhelm traditional data storage and processing systems, making it difficult to handle and manage.
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