Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. That’s in contrast to being offered a restricted set of inventory items for redemptions via a members’ portal (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Of course, after decades of increasingly easy and affordable travel, no consumer’s ambitions will stop with an ice-cream cone. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Industry Brands 74

Interactions

AUGUST 7, 2019

As traveling becomes more mainstream, these amenities may seem like a distant dream. But as we look at the customer experience as a whole in the travel industry, big improvements can be made to make customers feel more valued, respected, and happy. What do you think of when you think of first class? A glass of champagne?

Travel 54

Travel Hospitality Wait Times Airlines 54

CSM Magazine

AUGUST 14, 2020

Anastasia Tatsenko, Head of Sales and Customer Success at NetHunt CRM explains. In the regular world, obtaining customer loyalty is an important goal for any business to achieve. All of these aspects comprise the most holistic approach to driving customer loyalty and guaranteeing success… even in a post-pandemic situation.

Loyalty 85

Loyalty Strategy CRM Customer Retention 85

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. But even these leading travel brands can do better. Things are improving for the travel industry, but the biggest multipliers of customer satisfaction seem largely to be left behind. Personalize Based On Past Behavior to Drive Loyalty.

Travel 40

Travel Hospitality Customer Journeys Examples 40

CSM Magazine

DECEMBER 7, 2021

Building customer loyalty is quite essential for companies, regardless of their sizes. This often leads to increased sales, revenue, and profits. Clever Ways to Increase Client Loyalty in Your Business. Building customer loyalty takes time and needs an entrepreneur to fully commit to it. Create a Customers’ Club.

Loyalty 52

Loyalty Rewards Programs Fashion System 52

Lumoa

JANUARY 24, 2024

Have you ever traveled to a country where you didn’t speak the language? Every employee, from the product designer to the in-store salesperson, all the way to the after-sales customer service rep, has a role to play. If you have, you must know how exhausting it can be to get help with the simplest of requests.

Analytics 208

Analytics Feedback Net Promoter Score Analysis 208

CX Journey

MAY 8, 2019

And that knowledge typically equates to focusing on marketing and sales first, i.e., do whatever it takes to acquire customers, drive sales, grow the business, etc. Southwest Airlines and American Express Travel Services were cited as prime examples of companies reaping the benefits of this connection. i.e., fellow employees.

Airlines 151

Airlines Travel Loyalty Customer Satisfaction 151

Bob Hayes

MARCH 19, 2018

Predictive analytics and artificial intelligence capabilities provide a way to extract insights from that data to help you improve the customer experience and optimize customer loyalty. Answering Questions about User/Customer Loyalty. Use Data and Analytics to Answer Important Questions about Customer Loyalty.

Analytics 93

Analytics Loyalty Analysis Data 93

Lumoa

AUGUST 8, 2023

Effectively analyzing survey results can provide numerous benefits, such as enhanced customer satisfaction, increased sales, and improved brand loyalty. Net Promoter Score (NPS) question: This is a popular metric used to measure customer loyalty and satisfaction. How often do you buy travel tickets?

Analysis 208

Analysis Survey Feedback How To 208

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Loyalty programs are more popular than ever. Nominate excellence in CX!

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Bob Hayes

MARCH 19, 2018

Predictive analytics and artificial intelligence capabilities provide a way to extract insights from that data to help you improve the customer experience and optimize customer loyalty. Answering Questions about User/Customer Loyalty. Use Data and Analytics to Answer Important Questions about Customer Loyalty.

Analytics 74

Analytics Loyalty Analysis Data 74

Seaton CX

JANUARY 4, 2024

To them, it’s nothing sales can’t smooth over with a steak dinner and a $300 bottle of wine. Salespeople must travel the country to maintain their Executive Platinum frequent-flyer status. Sales is a hard job—and without sales, there are no customers!) Just kidding.

B2B 52

B2B Case Study Airlines Roadmap 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

TechSee

JUNE 16, 2022

He’s the CAO (Chief Amazement Officer) of Shepard Presentations and leading international authority on customer service, CX, and loyalty in business. Mike is the President of Reflective Keynotes , a Canada-based training firm that helps contact centers improve their sales and CX results. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. In legacy banking loyalty models, these customers are instead prone to disloyalty in exchange for tiny rewards, and likely to be of very poor lifetime value (LTV) to your business.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

OCTOBER 11, 2018

By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi.

Hotels 40

Hotels Hospitality Loyalty Travel 40

ShepHyken

JUNE 6, 2022

They could grow 10x faster, however, their obsession with their operational excellence, customer experience, and internal culture will not allow them to compromise any of those for more units and higher sales. Travelers Today) Customer service should be an integral part of any brand’s strategy. I love his articles.

Customer Service 67

Customer Service Loyalty Programs Hotels Loyalty 67

CX Journey

MAY 8, 2019

And that knowledge typically equates to focusing on marketing and sales first, i.e., do whatever it takes to acquire customers, drive sales, grow the business, etc. Southwest Airlines and American Express Travel Services were cited as prime examples of companies reaping the benefits of this connection. i.e., fellow employees.

Airlines 88

Airlines Travel Loyalty Customer Satisfaction 88

SurveySparrow

MARCH 5, 2024

Online and In-Store Sales Comparison: Compare sales performance between online and physical retail channels. Employee Performance: Evaluate the performance of sales associates and customer service staff to ensure a positive customer experience. Ready to streamline your insights and make data-driven decisions?

Industry 52

Industry Net Promoter Score Hospitality Healthcare 52

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Note: A higher CRR typically indicates customer loyalty , trust, and a strong value proposition, while a lower one suggests potential churn and the need for enhanced customer engagement and service quality. So, how to do it?

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

ECXO

JUNE 11, 2023

It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. This has resulted in an increase in sales and customer satisfaction. This has again resulted in improved customer satisfaction and increased loyalty. Higher sales and a more loyal customer base.

B2B 130

B2B B2C Touchpoint Customer Journeys 130

Experience Investigators by 360Connext

NOVEMBER 17, 2020

We know that building loyalty requires more positive interactions than negative ones. Don’t turn it into a sales pitch. Employees wrote and tied hand-written thank you notes to baggage that travelers collected after their flight. And when talking business strategy, showing customers gratitude is hardly mentioned.

How To 372

How To Airlines Social Media Tips 372

CSM Magazine

FEBRUARY 2, 2024

When you provide service that is so extraordinary that you earn customers’ loyalty for life, you will own the market. A service strategy must start with a commitment from the CEO and then travel through middle management and down to every frontline employee. Amazon had sales of $574.8 I can’t emphasize this enough.

Tools 59

Tools Strategy Exceptional Customer Service Customer Service Strategies 59

Experience Investigators by 360Connext

APRIL 27, 2021

Consider what customer-centric brands are doing to earn customer loyalty. Travel your customer journey , and look for quick fixes. Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Don’t stop with just your industry. Stay in touch with trends and predictions.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D.,

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Michelli Experience

NOVEMBER 8, 2017

In fact, I work with consulting clients to look at the authenticity and impact of word choices across all aspects of their sales or service delivery. In her Forbes.com article titled How Gratitude Advances Marketing and Business, Cheryl Conner notes that business leaders should: Go for gratitude first, and loyalty will follow.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

Optimove

DECEMBER 19, 2023

This not only improves higher margin sales conversion rates — it also drives loyalty and increases lifetime customer value. A travel company can identify customers who enjoy thrill-seeking experiences, for example, and send them emails about destinations that offer sky diving, bungee jumping, and other adventure-based activities.

Strategy 59

Strategy e-support Lifetime Customer Retail 59

ERDM

JANUARY 8, 2018

While not at work, Rosenfeld serves as a board member for charity and academic institutions, is an instructor for the SMU CAPE Digital Analytics and Insights Certificate Program, and enjoys traveling with his family. Traditional loyalty programs have gotten a bit stale. Personalization is the new loyalty.

Loyalty 40

Loyalty Analytics Loyalty Programs Travel 40

Experience Investigators by 360Connext

JULY 13, 2015

The sales funnel is so simple, in theory. We put the many prospects in the top, they travel willingly and orderly through the funnel, and POP! But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer. Reward Investments In Customer Loyalty.

Customer Journeys 110

Customer Journeys Social Media Travel Loyalty Programs 110

Call Experts

JULY 27, 2023

In fact, 97% of customers report that customer service is a significant factor in their choice of loyalty and brand advocacy. Sales and Revenue Metrics Conversion Rate : Measures the percentage of leads or prospects converted into customers. Sales Closing Rate : Measures the percentage of sales opportunities closed successfully.

Call Center 52

Call Center Customer Service e-support Contact Center 52

Michel Falcon Experience

JULY 9, 2015

For a sales-centric organizations, perhaps it’s revenue targets. These are the companies that fight tooth and nail for customer loyalty. The one goal your business is missing to achieve customer loyalty is a complaint resolution service-level agreement. But what is it for customer-centric organizations?

Loyalty 60

Loyalty eBook Customer Retention Effort Score 60

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs Brands 40