How improving travel CX can increase customer loyalty
MyCustomer
JUNE 8, 2023
Evelyn Hamilton discusses the ways in which customer data can streamline the customer experience of travellers, and in doing so, enhance customer loyalty.
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QuestionPro Audience
JANUARY 3, 2018
Experts are predicting 2018 to be the year mobile technology officially takes over travel. Gone are the days of making blind booking arrangements and hoping for the best, or using a travel agent. Today, 77% of Americans own smartphones and a recent Global Traveler study found that one in three travelers now books on a mobile device.
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BirdEye
NOVEMBER 30, 2023
The travel industry has undergone remarkable transformation over the past few years. While online bookings are still popular, curated travel experiences are also gaining traction. Travelers are increasingly seeking off-beat destinations with guided tours. How do you market your travel agency?
InMoment XI
FEBRUARY 7, 2024
Out of nowhere, citizens were flocking in droves to distant lands, as travel by plane, sea, and car surged. The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. Each traveler is different, with unique needs, preferences, and motivations for travel.
QuestionPro Audience
MAY 18, 2018
Younger business travelers are on the rise, with the frequent travelers now more likely to be under the age of 45. In fact, by 2020, millennials will make up more than half of business travelers. trillion that they have to spend, are impacting the business travel industry. BUSINESS OR PLEASURE?
BlueOcean
DECEMBER 13, 2022
Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.
Oracle
MARCH 18, 2021
Among the hardest hit of all pandemic-affected economies, the travel industry continues to endure unimaginable financial losses. billion individuals to travel abroad. Travel loyalty reimagined. Travel loyalty programs matter to consumers, and so do their responses to the pandemic. Let’s face it.
CSM Magazine
NOVEMBER 10, 2023
When it comes to the world of casinos, loyalty isn’t just a virtue but a strategic game-changer. There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how?
CSM Magazine
OCTOBER 19, 2023
In an industry as dynamic as travel, customer service often serves as the linchpin for success. The Recent Shift in Traveller Behaviour The pandemic has been a catalyst for change, altering the landscape of travel in ways we couldn’t have anticipated. catering to the diverse needs of American travellers.
QuestionPro Audience
JANUARY 3, 2017
One of the busiest travel times of the year has just passed. Millions of families across the country traveled during the holidays to be reunited with their loved ones. With more than 100 million Americans having traveled this holiday season, many of you are still recovering. Select your respondents.
One Millimeter Mindset
DECEMBER 28, 2022
Since we last met, all of us traveled one Herculean millimeter forward. The post Traveling One Millimeter Forward Together Towards 2023 appeared first on Babette Ten Haken. We remain united by our experiences of some form of angst, anguish, and suffering over the past two years. is available in digital format on Amazon.com.
InMoment XI
NOVEMBER 16, 2023
The workshop gathered professionals from diverse sectors such as retail, travel, services, grocery, and healthcare. By aligning strategies with the intertwined needs of customers, employees, and the business, companies can drive impactful improvements that lead to sustainable growth and enhanced customer loyalty.
CSM Magazine
OCTOBER 4, 2023
Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?
NetBase
APRIL 14, 2020
People are talking about travel – and it’s not all about boycotts or travel bans, which of course makes for salacious news in and of itself. People Love to Travel. It seems the travel industry is in the news constantly these days, as consumers dispute everything from airline fees to cruise ship nightmares.
Experience Investigators by 360Connext
MARCH 26, 2015
I’ve been traveling a lot in the month of March. I’ve been thinking about what it means to be a business traveler (who happens to be a woman) on the road. But I enjoyed some little touches and thought I’d praise those companies who thought about the experiences enough to make my travels a little more enjoyable.
Currency Alliance
FEBRUARY 20, 2023
This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.
Currency Alliance
OCTOBER 12, 2021
Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.
Customer Bliss
JUNE 6, 2018
This is one of the many questions that Eric Smuda , VP of Customer Experience & Loyalty of Hertz car rental service had to ask when he joined the company to transform customer and employee experience. Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program.
Interactions
MAY 20, 2021
With travel restrictions decreasing and consumers feeling more comfortable leaving their homes, this summer will see a rebound in traffic after a year-long hibernation. According to new research by Zapwater Communications , 65% of Americans are looking forward to traveling again, both internationally and domestically.
Currency Alliance
MARCH 28, 2023
The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. That’s in contrast to being offered a restricted set of inventory items for redemptions via a members’ portal (i.e.,
Russel Lolacher
DECEMBER 4, 2019
Even when travelling to the most beautiful, exotic destinations, an airline can make, or break your experience. Have Wine, Might Travel. Have Wine, Might Travel. It’s one of the most beautiful travel destinations in the world. Clarissa travelled for work frequently. And so it begins….
Currency Alliance
JUNE 1, 2020
This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Of course, after decades of increasingly easy and affordable travel, no consumer’s ambitions will stop with an ice-cream cone. One year ago, there might have been 2 people in 50.
AWS Machine Learning
NOVEMBER 26, 2023
Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. User B 17141 Subscribe to Loyalty Program 2 0.71 User A 11999 Purchase in “Jewelry” category 2 0.86
Currency Alliance
OCTOBER 12, 2020
That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.
Bold360
APRIL 27, 2017
Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. engender loyalty! How Can You Build Human Loyalty to Beat the Competition?
Currency Alliance
JUNE 16, 2020
For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.
LoyaltyPlus
MAY 11, 2022
The signs are good as total demand for air travel in January this year compared to the same period in 2021 was up by more than 82%. These can include everything from cargo and airport loyalty to industry travel. YouTube – [link] The post Reinventing airline loyalty with LoyaltyPlus FrequentFlyer first appeared on LoyaltyPlus.
CSM Magazine
JUNE 2, 2021
The Loyalty People has today announced the appointment of loyalty innovator Tom Peace as the company’s new Managing Director. Tom is one of the loyalty industry’s most respected experts, with over 15 years’ experience in analytics and customer engagement roles at the likes of IRI, Aimia, Reward Insight and Collinson.
Maru Group
MAY 28, 2019
The online travel landscape is changing. Travel brands, particularly online hotel agents such as Booking.com and Hotels.com, are coming under increasing scrutiny for so-called ‘high-pressure’ selling tactics. Results taken from the Travel Digital Customer Experience Benchmark report 2019. The importance of reviews. Make it real.
Maru Group
MAY 28, 2019
The online travel landscape is changing. Travel brands, particularly online hotel agents such as Booking.com and Hotels.com, are coming under increasing scrutiny for so-called ‘high-pressure’ selling tactics. Results taken from the Travel Digital Customer Experience Benchmark report 2019. The importance of reviews. Make it real.
Up Your Service
MAY 3, 2017
This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.
Interactions
AUGUST 7, 2019
As traveling becomes more mainstream, these amenities may seem like a distant dream. But as we look at the customer experience as a whole in the travel industry, big improvements can be made to make customers feel more valued, respected, and happy. Interested in more ways to please travel and hospitality customers?
NetBase
MAY 23, 2019
How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? Social listening clues you in to the issues that are top-of-mind for travelers, as well as which matter most. The post Travel Customer Care Excellence, Informed by Social Listening appeared first on NetBase.
ShepHyken
MARCH 4, 2024
Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S. You’ll have to read the article to find out more.
Maru Group
MAY 28, 2019
The online travel landscape is changing. Travel brands, particularly online hotel agents such as Booking.com and Hotels.com, are coming under increasing scrutiny for so-called ‘high-pressure’ selling tactics. Results taken from the Travel Digital Customer Experience Benchmark report 2019. The importance of reviews. Make it real.
Maru Group
APRIL 22, 2021
Continuing with our 3-part series on HENRYs, those High Earners who are Not Rich Yet, we discuss a topic that appears close to the hearts of this group – Travel. It allowed us to efficiently moderate a discussion over three days and engage on the topics of financial sentiment, travel, and wellness.
Kitewheel
MARCH 4, 2019
Travel and hospitality companies have a difficult job. But even these leading travel brands can do better. Things are improving for the travel industry, but the biggest multipliers of customer satisfaction seem largely to be left behind. Personalize Based On Past Behavior to Drive Loyalty.
LoyaltyPlus
MAY 12, 2021
Anew concept, cargo loyalty, has emerged within retail and related marketing, and all evidence suggests it is already helping to lift the ailing aviation industry off its knees. Cargo loyalty is being discussed as a credible means of doing just that. What does this mean for the air passenger?
Beyond Philosophy
JULY 20, 2016
These trends have led travel companies to rethink the experiences they offer to customers, especially the ones with lots of money to spend. This rise in ultra-exclusive travel highlights is what I’ve been saying for a long time: a customer experience has to be based on more than rational factors like price. It’s hard to blame them.
Currency Alliance
JANUARY 18, 2021
It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.
CSM Magazine
DECEMBER 7, 2021
Building customer loyalty is quite essential for companies, regardless of their sizes. Clever Ways to Increase Client Loyalty in Your Business. Building customer loyalty takes time and needs an entrepreneur to fully commit to it. Instead, they remain devoted to that one firm. Make Your Customers’ Experience Better.
CSM Magazine
AUGUST 14, 2020
In the regular world, obtaining customer loyalty is an important goal for any business to achieve. All of these aspects comprise the most holistic approach to driving customer loyalty and guaranteeing success… even in a post-pandemic situation. For us, it results in more loyalty and trust. C losed feedback loops.
Michel Falcon Experience
DECEMBER 28, 2016
In December 2016, I had a great opportunity to travel to Australia to go on a keynote speaking tour , visiting Sydney, Melbourne and Gold Coast, to work closely go with LJ Hooker (Australia’s largest real estate company). How can real estate agents leverage tactics to increase customer loyalty?
Bob Hayes
MARCH 19, 2018
Predictive analytics and artificial intelligence capabilities provide a way to extract insights from that data to help you improve the customer experience and optimize customer loyalty. Answering Questions about User/Customer Loyalty. Use Data and Analytics to Answer Important Questions about Customer Loyalty.
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