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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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7 insurance marketing strategies to help increase revenue

BirdEye

Are you an insurance provider who is looking to increase your revenue? If so, then effective insurance marketing strategies are the way to go. Social media marketing for your insurance company needs to be more effective in reaching clients through this preferred channel. Fortunately, there are a number of ways to do this.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Digital transformation in insurance: 4 tips for delivering instant policyholder service

Talkdesk

Insurers need to redesign business models to build their own digital transformation success story. Digital transformation has been top of mind in the insurance industry for quite some time now, but recent events have forced insurers to develop new ways of delivering value. The opportunity to reinvent policyholder service.

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5 Ways to Improve Patient Communication and Build Trust

SurveySensum

Offering clarity on insurance coverage and payment details. By understanding pricing and insurance coverage, patients can better budget and prepare, ultimately granting them a degree of control over their healthcare decisions. Create a Loyalty Program Businesses struggle with TLV.

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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Meanwhile, customers are also now more likely to use aggregators to find the best deals on credit cards, loans, mortgages, insurance, financial advice, etc. Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake.

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