West Monroe

MAY 31, 2019

While these technologies can make a significant impact when combined together, there are quite a few “low-hanging fruit” use cases where conversational technologies alone can drive significant ROI for financial services firms. Assisting agents in explaining financial or insurance terms or other information.

Banking 40

Banking Financial Self Service Chatbots 40

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Lumoa

JUNE 26, 2023

Key Metrics to Track Omnichannel Strategy Success Customer satisfaction drives omnichannel strategies and influences the sales, revenue, and ROI of marketing campaigns. You can build engagement by hosting social media contests, creating an in-store loyalty program, or simply asking customers to like their favorite posts from your brand.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Most programs do a fairly good job focusing on frequent customers. The Loyalty Imperatives answer that question. Loyalty programs are no different.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Sure, that’s easy in subscription-based industries such as SaaS or telecom or insurance. Build Effective Loyalty Programs.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

BirdEye

DECEMBER 8, 2023

This precision enhances the effectiveness of your marketing for carpet cleaners, driving the ROI. Customer loyalty programs: Implement loyalty programs rewarding repeat customers with discounts or exclusive offers. Cinematic storytelling: Craft short cinematic ads about how clean carpets enhance lives and spaces.

Tips 59

Tips Strategy Marketing Social Media 59

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Pointillist

MAY 23, 2018

How to Maximize Your Journey Analytics ROI. A recent McKinsey survey, for example, indicates customer satisfaction with health insurance is 73% more likely when journeys work well than when only touchpoints do. Customer Journey Orchestration: Accordant on Finding a Path to Purchase. One-on-one interviews.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90