BirdEye

FEBRUARY 21, 2023

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

Social Media 98

Social Media Management Multi-Channel Analytics 98

InMoment XI

FEBRUARY 23, 2024

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 260

Marketing Customer Experience Return on Investment Analysis 260

Brandwatch CX

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Just be careful how you do it. Don’t let anyone else tell you different.

Social Media 98

Social Media Tips Groups Brands 98

ShepHyken

APRIL 23, 2021

This week we feature an article by Devin Pickell, a Growth Marketer at Nextiva. He shares customer service best practices that successful brands use to help their customers on social media. Another intuitive and frankly underutilized way brands can use social media is for addressing customer service inquiries. .

Social Media 127

Social Media Examples Brands Customer Service 127

BirdEye

DECEMBER 8, 2022

Using social media to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of social media with more popping up every day. Table of contents Choosing the right social media types for your business 1. Social networks 2.

Social Media 98

Social Media Brands Video Entertainment 98

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. Positive perceptions lead to increased sales and customer loyalty, while negative perceptions can harm sales and brand value.

Automotive 260

Automotive Management Social Media Feedback 260

InMoment XI

JULY 7, 2022

The better your brand equity, theoretically the better your company will perform in sales and public perception. It can be difficult to definitively measure your brand equity, but there are a few ways to gain further insight into how your brand is doing. Brand perception is how customers believe about a product or service.

Brands 492

Brands How To ROI Social Media 492

Lumoa

FEBRUARY 7, 2023

How do you collect VoC data? How to make customer-centric decisions based on VoC Creating a full overview of the Voice of Customer What is the Voice of the Customer (VoC)? Organizations that analyze and act on their customer behavioral data outperform the market by 85% in sales growth, according to a 2021 study by Microsoft.

Analysis 423

Analysis Data How To Customer Centricity 423

West Monroe

SEPTEMBER 17, 2023

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. So, what is gen AI, and how can it impact your sales organization?

Sales 52

Sales Marketing How To Effort Score 52

Comm100

NOVEMBER 3, 2017

Social media is chaotic, but your social media team shouldn’t be! In order for your social media strategy to work, it’s important that your team be onboard with what you are trying to achieve, and have the knowledge and resources to help you achieve it. The Basics of Social Media Training.

Social Media 112

Social Media Course Training Marketing 112

Lumoa

FEBRUARY 14, 2024

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. So, how can your business win over this growing contingent of experience-focussed customers? Highlight your most valuable customers on your social media and website.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

Comm100

JULY 20, 2020

Mobile Marketer research found out that nearly 40% of millennials interact with chatbots regularly. As one would expect, an increasing number of business organizations are now using chatbots to fuel their marketing and customer service efforts. First Things First, Why is it Important to Optimize Your Social Media Presence?

Social Media 132

Social Media Chatbots ROI Brands 132

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others.

Social Media 87

Social Media Self Service Customer Service Marketing 87

BirdEye

MARCH 29, 2024

In a recent survey of our expansive network of over 150,000 customers, it was discovered that 81% of businesses manage their social media strategies at the corporate level. You’ll learn how to craft a real estate social media strategy that’s not just good but great—bringing in new business.

Social Media 58

Social Media Tips Sales Advertising 58

BirdEye

OCTOBER 11, 2023

This blog details the panel discussion on Grow sales by delighting customers with George Grigoryan – Marketing Director, SEV, and Vandana Agarwal, VP of Pre and Post-Sales, Birdeye and Justin Meredith. We are so happy to have you join us for today’s session, “How to grow sales by delighting customers.”

Sales 110

Sales Social Media Customers Multi-Channel 110

BirdEye

AUGUST 25, 2023

Social media is an amazing platform for customers to discover brands, local businesses, and products for their needs. But these platforms hold the potential to be so much more, when combined with social shopping. You can turn your social media audience into customers without them having to leave the platform at all.

Social Media 98

Social Media How To Ecommerce Advertising 98

Fox Metrics

NOVEMBER 19, 2020

Imagine engaging in social media marketing without measuring any of it. Social Media analytics is fundamental to your marketing success. With the FoxMetrics social media analytics tool , you’ll get insights on what to expect, how to act, and the right decisions to make for social media.

Social Media 59

Social Media Analytics Metrics Tools 59

ReviewTrackers

APRIL 19, 2018

Customers tell stories on social media. Customers tell stories about their experiences with businesses – whether it’s about a restaurant or a bank, customers are going to write how they feel interacting with your brand. Here are four key components of a social media marketing plan. Increase Sales.

Social Media 56

Social Media Marketing Advertising How To 56

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos are naturally more engaging because people are visual.

Video 95

Video Strategy Marketing Social Media 95

CSM Magazine

AUGUST 24, 2021

This is just one way that a digital marketing strategy can help you generate leads. Below, we’ll outline the key elements you should have in your digital marketing strategy if you want to generate more leads. Social Media. One of the best tools currently available for lead generation is social media.

Strategy 105

Strategy Marketing Social Media How To 105

Integrity Solutions

DECEMBER 11, 2023

What is cold calling and what does it look like in the current sales world? But sales prospecting is the bread-and-butter, core activity that leads to sales growth and success — and cold calling is one of the most effective prospecting strategies available. Your mindset may actually be the key to success.

Sales 98

Sales How To Connections Industry 98

BirdEye

SEPTEMBER 29, 2023

It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. That is why businesses invest in developing buyer personas before they get out there in the market. You may also know them as customer, audience, or marketing personas.

How To 110

How To Insurance Social Media Multi-Channel 110

ShepHyken

NOVEMBER 24, 2017

This week we feature an article by Brooke Harper who writes about the importance of using social media to provide great customer service. If you’re not monitoring what customers are saying about you and your company on social media, what are you waiting for?! – Shep Hyken. Great Social Media Examples.

Social Media 88

Social Media Customer Service How To B2B 88

Helen Dewdney

SEPTEMBER 15, 2021

I keep saying that social media isn’t always the best way to complain! In the poll, social media was ranked little more effective than sending a letter when complaining to a retailer. A serious complaint or something that takes more than a few lines to describe is certainly not going to get resolved on social media.

Social Media 64

Social Media Chatbots Retail Fashion 64

BirdEye

JUNE 15, 2023

As a local business looking to improve sales, your marketing strategy has to include a refer-a-friend program. FAQs about a refer-a-friend program Refer-a-friend: Cost-effective way to grow your business How do you start a refer-a-friend program? Whatever your goal, be deliberate about what you aim to achieve.

Sales 98

Sales Social Media Gamification Brands 98

Brandwatch CX

JANUARY 10, 2024

One way in which Brandwatch is head and shoulders above other social media monitoring tools is that it allows users to carefully customise their queries using Boolean operators, affording almost unlimited control over what can be searched for. However, with great power comes great responsibility.

Social Media 52

Social Media Sales Customer Service Customer Care 52

Brandwatch CX

JANUARY 10, 2024

One way in which Brandwatch is head and shoulders above other social media monitoring tools is that it allows users to carefully customise their queries using Boolean operators, affording almost unlimited control over what can be searched for. However, with great power comes great responsibility.

Social Media 52

Social Media Sales Customer Service Customer Care 52

BirdEye

SEPTEMBER 15, 2023

Sales is one of the most important functions in every organization – it defines your growth and business success. Anything you can do to bring efficiency and agility to this function, you must embrace it, and that begins with using AI in sales processes. Table of contents What is AI in sales? Why do we need AI in sales?

Sales 110

Sales Chatbots Trends Report 110

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. And they are increasingly using social media to get that information.

Insurance 98

Insurance Strategy Marketing Social Media 98

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

BirdEye

MARCH 17, 2023

Social listening is an essential tool for businesses looking to stay ahead of the competition and gain a better understanding of their customers and prospects. By monitoring conversations on social media, companies can identify opportunities to engage with potential customers and get real-time feedback about their products or services.

Tips 98

Tips Social Media How To Analysis 98

Optimove

NOVEMBER 21, 2023

Why It Matters: To create a shopping experience that’s truly engaging and personalized, marketers have to start with the customer. Incorporate these Customer-Led Marketing tactics into your product recommendation strategy and watch customer lifetime value improve. Opti-X enables real-time product recommendations that are spot on.

Sales 72

Sales Social Media Trends User Experience 72

ShepHyken

FEBRUARY 26, 2021

She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. A good affiliate sales funnel is one that-.

Customer Journeys 117

Customer Journeys Engagement Strategy Marketing 117

SurveySensum

MARCH 21, 2024

As a result of this, they are unable to meet their sales targets. 63% of marketers create content based on customer personas to enhance their strategies! If you don’t know them, how will you sell to them? But how to do that? It is a surefire route to cracking the product-market fit! Customer Personas!

How To 52

How To Social Media Competitive Advantage Retail 52

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? What Is Social Sentiment Analysis?

Social Media 62

Social Media Analytics Analysis Airlines 62

BirdEye

MARCH 10, 2022

Did you know that referral marketing generates 3 to 5 times higher conversion rates than any other marketing channel? Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program.

Marketing 98

Marketing B2C How To Rewards Programs 98

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 63

Marketing Strategy Social Media Multi-Channel 63