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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

If overall revenue goals are tied to bonuses, stress how customer experience provides positive revenue outcomes. Connect the employee experience to the customer experience in big ways. If you aspire for an effortless customer experience, should your employee experience also reflect that value?

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

Personalization and Real-Time Interaction Management: Best of the Martechbot by MarTechBot (MarTech) Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The author prompted the chatbot with a question about personalization versus real-time interaction management. The bot delivered an answer.

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Top 5 Customer Service & CX Articles for Week of October 2, 2023

ShepHyken

Some companies look for low AHTs, hoping to manage more calls per hour or shift with a lower time. The first is from the customer’s experience. My Comment: The opening line of this article grabbed me: “It’s no secret that customer experience (CX) and employee experience (EX) are inextricably connected.”

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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

And beyond loyalty is a brand fan. 2024 MarTech Predictions for a Better Customer Experience by MTC News Desk (MarTech Cube) Innovation is indeed the core of achievements, and 2024 became the symbol of the leap towards the discovery route, discovering the possibilities of the future of customer experience.

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Is Customer Experience Worth It? And Much How Should You Invest?

Experience Investigators by 360Connext

Investments that are directly tied to customer experience might include things like: Customer experience management tools, like customer feedback software or more robust Voice of the Customer (V0C) platforms, Customer Relationship Management (CRM) technology, or investments in customer data centralization.