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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

Fashion 64
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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. So, what is gen AI, and how can it impact your sales organization? Consider an e-commerce company that sells fashion apparel.

Sales 52
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5 Ways Gainsight Uses Gainsight to Drive Expansion Sales

Gainsight

As a Sales Leader, I am deeply focused on how to maintain & maximize revenue during the currently unfolding & rapidly changing COVID landscape. We leverage Gainsight’s Renewal Center application in order to oversee and manage the business in this fashion.

Sales 98
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It’s Time For Brands To Be Honest About Sustainability

Blake Morgan

For years, every industry, from beauty to tech and fashion, has raised claims of being eco-friendly. Customers Want Sustainability but Get Greenwashing Instead Sustainability used to be a company’s golden ticket to higher sales, with more than 60% of US consumers saying they would pay more for a product with sustainable packaging.

Brands 59
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3 KPIs To Track if You Want to Boost Your Customer Experience

Kayako

Do you feel like you’re losing out on sales because your customers aren’t loyal to your brand? to 11.6% in fashion ). Customer Effort Score. Customer Effort Score is a metric that measures how much effort a customer had to put in to have their problems solved. Net promoter score.

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We’re Revealing Our Secret Recipe for Creating the Perfect Customer Survey

GetFeedback

There’s a reason a good Net Promoter Score (NPS) question is more along the lines of, “How likely would you be to recommend us to a family or friend?” It’s become increasingly fashionable in web design to include very thin fonts with low contrast coloring compared to the background. Use unbiased language. Make it readable.

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Better Service Begins with Better Surveys

GetFeedback

To make sure your efforts—and your customers’ efforts—are being put to good use, you’ll need to ensure that your surveys are balanced and easy to work with later on. There’s a reason a good Net Promoter Score (NPS) question is more along the lines of, How likely would you be to recommend us to a family or friend?