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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

Fashion 64
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It’s Time For Brands To Be Honest About Sustainability

Blake Morgan

For years, every industry, from beauty to tech and fashion, has raised claims of being eco-friendly. Much of that deceit is due to greenwashing when a company makes sustainability claims without notable efforts to back them up. Fashion brand Ganni has dozens of stores and wholesalers across the US and Europe.

Brands 59
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5 Top Customer Service Articles of the Week 5-31-2021

ShepHyken

Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty. 4 Ways To Improve Your Customer Effort Score by Scott Clark. Which one do I hate most?

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3 KPIs To Track if You Want to Boost Your Customer Experience

Kayako

to 11.6% in fashion ). Customer Effort Score. Customer Effort Score is a metric that measures how much effort a customer had to put in to have their problems solved. 87% of customers think that brands need to put in more effort in providing a consistent customer experience. Net promoter score.

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The Ultimate Guide to NPS Benchmarking in Retail

SurveySensum

And the simple and effective tool to achieve this is the Net Promoter Score (NPS). The NPS score of your business determines how loyal your customers are and how likely they are to recommend you to others. Higher NPS scores indicate you have more customers to promote your business. But the NPS score isn’t enough.

NPS 52
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Better Service Begins with Better Surveys

GetFeedback

To make sure your efforts—and your customers’ efforts—are being put to good use, you’ll need to ensure that your surveys are balanced and easy to work with later on. There’s a reason a good Net Promoter Score (NPS) question is more along the lines of, How likely would you be to recommend us to a family or friend?

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We’re Revealing Our Secret Recipe for Creating the Perfect Customer Survey

GetFeedback

There’s a reason a good Net Promoter Score (NPS) question is more along the lines of, “How likely would you be to recommend us to a family or friend?” It’s become increasingly fashionable in web design to include very thin fonts with low contrast coloring compared to the background. Use unbiased language. Make it readable.