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How to Sell to a CFO: 7 Proven Tips for Contact Center Leaders

Playvox

As a call center leader looking to sell an investment in WFM software to your CFO, you need to tie your business case and associated return on investment (ROI) to one or more strategic business priorities. How will the investment aid in agent productivity, engagement, and employee retention? Simple enough, right?

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Omnichannel Customer Support – a Shopping Checklist

Comm100

Research shows that companies with extremely strong omnichannel customer engagement retain on average 89 percent of their customers, compared to 33 percent for companies with weak omnichannel customer engagement. It should be easy to implement, and provide a solid return on investment (ROI). The Essentials.

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13 social media metrics you should be tracking

BirdEye

Follower growth Engagement metrics 4. Engagement rate 5. Channel reporting Return on Investment (ROI) metrics 12. These metrics can range from engagement rate to measuring your audience’s sentiment toward your posts and brand. Engagement metrics. Engagement rate. Social reach 2. Impressions 3.

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How Valued Engagement Touchpoints Help Build a Proactive Customer Success Strategy

ClientSuccess

When I do this, I focus primarily on return on investment (ROI) whether it be success criteria or desired outcomes. If you’ve spent most of your time reactively engaging customers, it will likely take time and dedicated effort to become more proactive in your engagement strategy. Valued Engagement Touchpoints.

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Demand Generation vs Lead Generation: Understanding the Difference in B2B Marketing

SurveySparrow

By targeting prospects more likely to become customers, you can allocate your resources more effectively, resulting in a better return on investment (ROI). Using lead magnets, such as free ebooks or webinars, can help entice people to provide their email addresses.

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Email Segmentation

Optimove

This method is crucial for marketers seeking to enhance engagement, increase open and click-through rates, and ultimately drive better results from their email campaigns. The segmentation criteria can vary depending on the business goals, and it could include factors like purchase history, geographic location, or engagement level.

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5 Free Customer Success Tools

ChurnZero

All of this information presents you with new opportunities to engage with your customers, reference these events and updates, and align them with the goals you know they’re hoping to achieve. Now more than ever, engaging with others on LinkedIn is not only appreciated, but practically required.

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