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A Deep Dive into Conversational Intelligence

InMoment XI

More than just a technological innovation, conversational intelligence represents a paradigm shift how organizations understand, interpret, and harness the power of human conversations. Audio Transcription: Audio data is typically transcribed into text using speech-to-text technology. Let’s look at a few industry-specific examples.

e-support 260
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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. So, what is gen AI, and how can it impact your sales organization? Consider an e-commerce company that sells fashion apparel.

Sales 52
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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. As we delve into the realm of AI in Customer Experience (CX), we will explore how this technology is reshaping the customer-business relationship. What is AI in CX?

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

By analyzing this data, businesses can gain a deeper understanding of their customers and make informed decisions to improve their marketing, sales, and customer service efforts. Additionally, providing self-service options through digital channels can reduce the need for expensive customer support resources.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

With predictive analytics, marketers can identify which customers are most likely to be interested in additional products or services, creating more opportunities for successful cross-selling and up-selling. Enhance cross-selling and up-selling opportunities. Accelerate operational improvement. A classic example comes from Amazon.

Analytics 260
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Creating a strong CX ecosystem requires partnership between sales and marketing

Alida

Joint research released by CMO Council, SAP Hybris and SellingPower magazine suggests it’s sales and marketing who should take joint command. Sales leadership feels marketing is out of touch with the customer and is failing to deliver high-quality leads into a well-established sales funnel.

Sales 140
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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.