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How to get discovered with social media SEO? 

BirdEye

Social media is an important part of every business’ content strategy. But just including social media in the strategy may not be enough. Businesses must understand the value it can bring in boosting brand awareness, domain authority, and revenue for your business, especially with social media SEO.

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B2B Customer Experience: The Complete Guide

InMoment XI

B2B customer experience can refer to the interactions and overall relationship between a business and its business customers. It may also refer to a digital benchmark: your customers’ interactions on your website, mobile app, or software dashboard. Support and service. What is B2B Customer Experience?

B2B 551
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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

With predictive analytics, marketers can identify which customers are most likely to be interested in additional products or services, creating more opportunities for successful cross-selling and up-selling. Enhance cross-selling and up-selling opportunities. Accelerate operational improvement. A classic example comes from Amazon.

Analytics 260
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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

Customer experience analytics, often referred to as CX analytics, is the systematic process of collecting and analyzing data to understand and improve the overall customer experience. For instance, imagine an e-commerce company that recently implemented a new online chat support feature. What is Customer Experience Analytics?

Analytics 324
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Why You Should Build an Omnichannel Customer Experience

InMoment XI

Omnichannel customer experience refers to providing a seamless and integrated experience for customers across multiple channels or touchpoints. Whether a customer interacts via a website, mobile app, social media, or in-person, the experience remains consistent and interconnected. What is Omnichannel Customer Experience?

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Social media demographics: Leveraging the right data in 2023

BirdEye

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. As these platforms progress, the type of social media user will continue to shift. For example, take age groups on social media.